Twilio Case Studies PhoneUnite Leverages Twilio SIP for Scalable Hosted PBX Solution

	PhoneUnite Leverages Twilio SIP for Scalable Hosted PBX Solution Twilio

PhoneUnite Leverages Twilio SIP for Scalable Hosted PBX Solution

Twilio

Technology Category	Networks & Connectivity - Gateways
Applicable Industries	Cement Telecommunications
Use Cases	Construction Management Infrastructure Inspection
Services	System Integration
Challenge	PhoneUnite, a company offering hosted PBX services to small and medium-sized businesses, faced a significant challenge in finding a scalable, pay-as-you-go communications provider to support their growing business. The co-founders, Henry Weber and Bryan Heitman, initially planned to route calls to their customers' mobile phones, aligning with the BYOD (bring your own device) trend. However, they discovered that their customers also desired traditional business phones, alongside lower communication costs. The challenge was to satisfy these customer needs while also future-proofing their communications infrastructure. Read More
About Customer	PhoneUnite is a company founded in 2013, with its headquarters in Kansas City, MO. The company offers small and medium-sized businesses a hosted PBX service, aiming to integrate the phone system's inbound and outbound calls. Their vision is to route calls to their customers' mobile phones, in line with the BYOD trend. However, they discovered that their customers also wanted traditional business phones, alongside lower communication costs. Therefore, they sought a solution that could satisfy these diverse needs while also future-proofing their communications infrastructure. Read More
Solution	To address this challenge, PhoneUnite decided to deploy SIP (Session Initiation Protocol), a signaling protocol that allows voice and data to be transmitted over the same channel. This solution simplified their communications infrastructure, reduced costs, and increased flexibility. Moreover, SIP offered the added benefit of future-proofing PhoneUnite's communications infrastructure, as it can handle any kind of media, allowing customers to converge all their communications onto a single platform. However, implementing SIP can be challenging. To avoid potential issues, PhoneUnite chose Twilio SIP. They were already familiar with Twilio's communications API platform as they were using it to connect to the traditional carrier network. They tested Twilio's SIP capabilities for inbound calls and switched over to outbound calling as soon as it became available. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - Gateways

Applicable Industries

Cement

Telecommunications

Use Cases

Construction Management

Infrastructure Inspection

Services

System Integration

Challenge

PhoneUnite, a company offering hosted PBX services to small and medium-sized businesses, faced a significant challenge in finding a scalable, pay-as-you-go communications provider to support their growing business. The co-founders, Henry Weber and Bryan Heitman, initially planned to route calls to their customers' mobile phones, aligning with the BYOD (bring your own device) trend. However, they discovered that their customers also desired traditional business phones, alongside lower communication costs. The challenge was to satisfy these customer needs while also future-proofing their communications infrastructure.

About Customer

PhoneUnite is a company founded in 2013, with its headquarters in Kansas City, MO. The company offers small and medium-sized businesses a hosted PBX service, aiming to integrate the phone system's inbound and outbound calls. Their vision is to route calls to their customers' mobile phones, in line with the BYOD trend. However, they discovered that their customers also wanted traditional business phones, alongside lower communication costs. Therefore, they sought a solution that could satisfy these diverse needs while also future-proofing their communications infrastructure.

Solution

To address this challenge, PhoneUnite decided to deploy SIP (Session Initiation Protocol), a signaling protocol that allows voice and data to be transmitted over the same channel. This solution simplified their communications infrastructure, reduced costs, and increased flexibility. Moreover, SIP offered the added benefit of future-proofing PhoneUnite's communications infrastructure, as it can handle any kind of media, allowing customers to converge all their communications onto a single platform. However, implementing SIP can be challenging. To avoid potential issues, PhoneUnite chose Twilio SIP. They were already familiar with Twilio's communications API platform as they were using it to connect to the traditional carrier network. They tested Twilio's SIP capabilities for inbound calls and switched over to outbound calling as soon as it became available.

Impact #1	By choosing Twilio SIP, PhoneUnite was able to avoid many of the problems associated with implementing SIP. They were able to offer their customers the features of an advanced business phone system without the need for hardware. Today, PhoneUnite's standard features include auto-attendants, unlimited extensions, unlimited call trees, call queues for teams, call screening, voicemail transcribing, advanced reporting tools, an iPhone app, and more. Furthermore, Twilio's flexibility gives PhoneUnite the ability to add or modify functionality on top of its SIP infrastructure, as needed. This ensures that PhoneUnite can continue to meet the evolving needs of its customers.

Impact #1

By choosing Twilio SIP, PhoneUnite was able to avoid many of the problems associated with implementing SIP. They were able to offer their customers the features of an advanced business phone system without the need for hardware. Today, PhoneUnite's standard features include auto-attendants, unlimited extensions, unlimited call trees, call queues for teams, call screening, voicemail transcribing, advanced reporting tools, an iPhone app, and more. Furthermore, Twilio's flexibility gives PhoneUnite the ability to add or modify functionality on top of its SIP infrastructure, as needed. This ensures that PhoneUnite can continue to meet the evolving needs of its customers.

Benefit #1	Twilio's pay-as-you-go pricing allows PhoneUnite to quickly scale and meet rapid growth in its customer base without over-investing in communications bandwidth.
Benefit #2	SIP simplifies communications infrastructure, decreases costs and increases flexibility.
Benefit #3	Twilio's reliable API makes SIP infrastructure easier to maintain, compared to other SIP providers.

Benefit #1

Twilio's pay-as-you-go pricing allows PhoneUnite to quickly scale and meet rapid growth in its customer base without over-investing in communications bandwidth.

Benefit #2

SIP simplifies communications infrastructure, decreases costs and increases flexibility.

Benefit #3

Twilio's reliable API makes SIP infrastructure easier to maintain, compared to other SIP providers.

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Overview

PhoneUnite Leverages Twilio SIP for Scalable Hosted PBX Solution

Operational Impact

Quantitative Benefit