Acquia DAM
Case Studies
Phillips 66: Enhancing Brand Identity and Growth with Acquia DAM
Overview
Phillips 66: Enhancing Brand Identity and Growth with Acquia DAMAcquia DAM |
Application Infrastructure & Middleware - Middleware, SDKs & Libraries Functional Applications - Enterprise Asset Management Systems (EAM) | |
Cement Chemicals | |
Logistics & Transportation Product Research & Development | |
Asset Health Management (AHM) Asset Lifecycle Management | |
Operational Impact
The implementation of Acquia DAM has resulted in significant operational benefits for Phillips 66. The company has seen steady growth in its DAM user base as word spread and more people wanted to participate. The company's design team has won several awards for their DAM-powered work, demonstrating the effectiveness of the new system. The seamless integration of Acquia DAM with the company's web environment and workflows has improved the speed and reliability of content delivery to both internal and external users. The company has also been able to build consistent, accurate, and innovative brand experiences for its internal and external audiences, thereby increasing its trustworthiness. | |
Quantitative Benefit
Phillips 66 surpassed its year-one goal to capture 10% of all potential DAM users within six months of launch. | |
The company's design component, photography, and video libraries have experienced exponential growth. | |
Quick activations have led to an increase in corporate website traffic year over year. | |