Appier Case Studies Personalized Marketing Boosts Conversion for SK Rent-a-Car

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	Personalized Marketing Boosts Conversion for SK Rent-a-Car Appier

Personalized Marketing Boosts Conversion for SK Rent-a-Car

Appier

Technology Category	Application Infrastructure & Middleware - Event-Driven Application Sensors - Autonomous Driving Sensors
Applicable Industries	Automotive
Applicable Functions	Sales & Marketing
Use Cases	Smart Parking Vehicle-to-Infrastructure
Challenge	SK Rent-a-Car, a leading long-term car rental company in Korea, faced challenges in driving conversion and maintaining customer engagement. The company needed to move beyond generic messages to attract its consumers’ attention with personalized engagement and boost satisfaction and conversion rate. The process of renting a car was perceived as tedious by customers, leading to a high bounce rate due to the long application journey. The company needed a solution to engage with on-site customers on a real-time basis to keep them on the website and encourage them to complete the application process. Read More
About Customer	SK Rent-a-Car is a renowned long-term car rental company in Korea. Founded in 1988, it is the only company in the industry to be listed on KOSPI in 2012. The company has been a market leader, driving innovation in the business model to reflect customer needs and industry trends. With various channels to manage, the brand sought an all-in-one platform to optimize the application journey through real-time communication to boost customer engagement. Read More
Solution	SK Rent-a-Car collaborated with Appier to develop a personalized marketing approach using AIQUA, a one-stop platform for personalized engagement. AIQUA collected customer behavior from the website, analyzed it, and delivered personalized messages to individual customers. SK Rent-a-Car used AIQUA to optimize the application journey through real-time communication, targeting customers who had not completed the application process and sending them reminders with personalized messages. AIQUA also enabled SK Rent-a-Car to execute cross-channel Member-get-member campaigns effortlessly, allowing customers to share campaigns with friends and participate in events using Kakao Talk to receive discount coupons/points. This solution made the company’s marketers work more efficiently and improved customer engagement. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Event-Driven Application

Sensors - Autonomous Driving Sensors

Applicable Industries

Automotive

Applicable Functions

Sales & Marketing

Use Cases

Smart Parking

Vehicle-to-Infrastructure

Challenge

SK Rent-a-Car, a leading long-term car rental company in Korea, faced challenges in driving conversion and maintaining customer engagement. The company needed to move beyond generic messages to attract its consumers’ attention with personalized engagement and boost satisfaction and conversion rate. The process of renting a car was perceived as tedious by customers, leading to a high bounce rate due to the long application journey. The company needed a solution to engage with on-site customers on a real-time basis to keep them on the website and encourage them to complete the application process.

About Customer

SK Rent-a-Car is a renowned long-term car rental company in Korea. Founded in 1988, it is the only company in the industry to be listed on KOSPI in 2012. The company has been a market leader, driving innovation in the business model to reflect customer needs and industry trends. With various channels to manage, the brand sought an all-in-one platform to optimize the application journey through real-time communication to boost customer engagement.

Solution

SK Rent-a-Car collaborated with Appier to develop a personalized marketing approach using AIQUA, a one-stop platform for personalized engagement. AIQUA collected customer behavior from the website, analyzed it, and delivered personalized messages to individual customers. SK Rent-a-Car used AIQUA to optimize the application journey through real-time communication, targeting customers who had not completed the application process and sending them reminders with personalized messages. AIQUA also enabled SK Rent-a-Car to execute cross-channel Member-get-member campaigns effortlessly, allowing customers to share campaigns with friends and participate in events using Kakao Talk to receive discount coupons/points. This solution made the company’s marketers work more efficiently and improved customer engagement.

Impact #1	The implementation of Appier's AIQUA solution significantly improved SK Rent-a-Car's operational efficiency and customer engagement. The personalized marketing approach allowed the company to target customers more effectively, reducing the bounce rate and increasing the conversion rate. The ability to execute cross-channel campaigns effortlessly also enhanced the company's marketing capabilities. The real-time communication facilitated by AIQUA kept customers engaged, encouraging them to complete the application process and thereby increasing customer satisfaction.

Impact #1

The implementation of Appier's AIQUA solution significantly improved SK Rent-a-Car's operational efficiency and customer engagement. The personalized marketing approach allowed the company to target customers more effectively, reducing the bounce rate and increasing the conversion rate. The ability to execute cross-channel campaigns effortlessly also enhanced the company's marketing capabilities. The real-time communication facilitated by AIQUA kept customers engaged, encouraging them to complete the application process and thereby increasing customer satisfaction.

Benefit #1	Increased conversion rate by 37%
Benefit #2	Lowered website bounce rate by 11%

Benefit #1

Increased conversion rate by 37%

Benefit #2

Lowered website bounce rate by 11%

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Overview

Personalized Marketing Boosts Conversion for SK Rent-a-Car

Operational Impact

Quantitative Benefit