Pequeno Príncipe Hospital: Scaling Donations through IoT

Pequeno Príncipe Hospital (HPP), Brazil's largest children's hospital, faced significant challenges in managing its donation and fundraising operations. The hospital, which provides care for children and adolescents who do not have free access to healthcare, relies heavily on community support and donations. However, the New Projects department, responsible for fundraising, was struggling with outdated processes and systems. For the first decade, they used an outdated CRM, and most internal processes were managed manually. Processes like sales (donations) funnel management, accounts receivable, and customer onboarding were managed separately through spreadsheets, email, and paper documents. As the hospital's operations and the number of donors grew, the decentralized and manual management of these processes became a major bottleneck, causing rework and communication challenges.

Pequeno Príncipe Hospital (HPP) is Brazil's largest children's hospital, founded in 1919. It performs over 288k outpatient consultations and 20k surgeries each year. Along with Pequeno Príncipe Colleges and Pelé Pequeno Principe Research Institute, the hospital integrates the Pequeno Príncipe Complex, a major resource for developing treatments for children and adolescents in Brazil. Around 70% of the hospital’s care is for patients from Brazil’s public healthcare system, the Sistema Único de Saúde (SUS), creating notable financial challenges for the institution. Community support through donations has always been fundamental in ensuring the hospital is able to keep its doors open.