Canto Case Studies Passion City Church Enhances Digital Content Management with Canto

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	Passion City Church Enhances Digital Content Management with Canto Canto

Passion City Church Enhances Digital Content Management with Canto

Canto

Technology Category	Application Infrastructure & Middleware - Event-Driven Application Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Buildings Construction & Infrastructure
Use Cases	Facial Recognition Perimeter Security & Access Control
Services	System Integration
Challenge	Passion City Church, a non-profit organization, was struggling with the management of its digital content. Over the years, the organization had used a variety of storage solutions including physical servers, drives, Dropbox, and other cloud-based apps. This haphazard approach led to a disorganized system that was nearing its breaking point. The church's event content management was particularly problematic. Photographers were investing significant effort into capturing events and delivering assets, but these were not being effectively utilized by the communications team due to the inefficient storage system. The system made searching for specific assets difficult, especially under tight deadlines. As a result, many of the assets had a short shelf life as people were unaware of their existence. The church needed a more efficient and effective way to manage its digital content to better engage with its global audience. Read More
About Customer	Passion City Church, headquartered in Atlanta, GA, is a non-profit organization that has been operating since 1995. The church has a singular mission of calling students from campuses across the nation and around the world to live for what matters most. What began as a gathering solely for 18-25 year-olds has today become a global movement made up of events hosted in premier stadiums, local churches in Atlanta and Washington D.C., a record label, a publishing house, and more. The church is dedicated to reaching people with the Good News of Jesus and remains an innovator when it comes to using digital media to reach a broader audience. Read More
Solution	To address these challenges, Jacob Watson, the head of Passion’s photography team, began evaluating various digital asset management (DAM) platforms. He was looking for a solution that was easy to use, offered flexible user permissions, advanced search functionality, and intuitive upload and share features. Canto emerged as the ideal solution due to its advanced metadata features and powerful AI recognition technology. Once Canto was implemented, the photography team began the process of migrating content from Dropbox and local hard drives into a single library. Jacob used Canto as a catalyst to reimagine the team’s organizational structure, breaking up silos and setting up a more efficient way of working. He also developed an organizational structure in Canto using keywords and Smart Tags to create an accessible and easy-to-navigate asset library. Canto’s facial recognition and AI tagging proved invaluable for the team, helping to resurface archived assets and making it easier to recognize volunteers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Event-Driven Application

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Buildings

Construction & Infrastructure

Use Cases

Facial Recognition

Perimeter Security & Access Control

Services

System Integration

Challenge

Passion City Church, a non-profit organization, was struggling with the management of its digital content. Over the years, the organization had used a variety of storage solutions including physical servers, drives, Dropbox, and other cloud-based apps. This haphazard approach led to a disorganized system that was nearing its breaking point. The church's event content management was particularly problematic. Photographers were investing significant effort into capturing events and delivering assets, but these were not being effectively utilized by the communications team due to the inefficient storage system. The system made searching for specific assets difficult, especially under tight deadlines. As a result, many of the assets had a short shelf life as people were unaware of their existence. The church needed a more efficient and effective way to manage its digital content to better engage with its global audience.

About Customer

Passion City Church, headquartered in Atlanta, GA, is a non-profit organization that has been operating since 1995. The church has a singular mission of calling students from campuses across the nation and around the world to live for what matters most. What began as a gathering solely for 18-25 year-olds has today become a global movement made up of events hosted in premier stadiums, local churches in Atlanta and Washington D.C., a record label, a publishing house, and more. The church is dedicated to reaching people with the Good News of Jesus and remains an innovator when it comes to using digital media to reach a broader audience.

Solution

To address these challenges, Jacob Watson, the head of Passion’s photography team, began evaluating various digital asset management (DAM) platforms. He was looking for a solution that was easy to use, offered flexible user permissions, advanced search functionality, and intuitive upload and share features. Canto emerged as the ideal solution due to its advanced metadata features and powerful AI recognition technology. Once Canto was implemented, the photography team began the process of migrating content from Dropbox and local hard drives into a single library. Jacob used Canto as a catalyst to reimagine the team’s organizational structure, breaking up silos and setting up a more efficient way of working. He also developed an organizational structure in Canto using keywords and Smart Tags to create an accessible and easy-to-navigate asset library. Canto’s facial recognition and AI tagging proved invaluable for the team, helping to resurface archived assets and making it easier to recognize volunteers.

Impact #1	The implementation of Canto has brought about significant operational improvements for Passion City Church. The new system has made it easier for the team to manage and navigate their digital content, freeing them from outdated habits and technical limitations. The AI-enabled features of Canto have helped to resurface archived assets that had been forgotten, thereby extending the life of these assets. The system has also made it easier to recognize and appreciate volunteers, which has had a positive impact on morale. The church has been able to organize and distribute event content in real-time, a feat that was not possible before. Additionally, the creation of a customized microsite for social media teams and event guests has streamlined the process of accessing approved images, saving the event staff a significant amount of time. Overall, the implementation of Canto has created a more sustainable and efficient status quo for the church's digital content management.

Impact #1

The implementation of Canto has brought about significant operational improvements for Passion City Church. The new system has made it easier for the team to manage and navigate their digital content, freeing them from outdated habits and technical limitations. The AI-enabled features of Canto have helped to resurface archived assets that had been forgotten, thereby extending the life of these assets. The system has also made it easier to recognize and appreciate volunteers, which has had a positive impact on morale. The church has been able to organize and distribute event content in real-time, a feat that was not possible before. Additionally, the creation of a customized microsite for social media teams and event guests has streamlined the process of accessing approved images, saving the event staff a significant amount of time. Overall, the implementation of Canto has created a more sustainable and efficient status quo for the church's digital content management.

Benefit #1	Saved hundreds of hours at events
Benefit #2	Extended the life of their assets by making them easier to find
Benefit #3	Increased their reach on social media

Benefit #1

Saved hundreds of hours at events

Benefit #2

Extended the life of their assets by making them easier to find

Benefit #3

Increased their reach on social media

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Overview

Passion City Church Enhances Digital Content Management with Canto

Operational Impact

Quantitative Benefit