Tableau Case Studies Pandora Opens the Box on Data for Improved Revenue and Relationships

Edit This Case Study Record

	Pandora Opens the Box on Data for Improved Revenue and Relationships Tableau

Pandora Opens the Box on Data for Improved Revenue and Relationships

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Quality Analytics Process Control & Optimization
Services	Data Science Services
Challenge	Pandora, the leading internet radio service, wanted to increase its use of data to drive business decisions. However, the company’s many silos of data storage created barriers. Only a few people knew how to write scripts to query the data, which meant most people couldn’t get the information they needed to make better decisions. Pandora had dozens of data analysts on staff, but their time was being used running reports instead of providing higher-value analysis. Pandora’s dramatic growth made enabling data-driven decision making a high-priority project. Read More
About Customer	Pandora is the leading internet radio service in the world. Every month, millions of listeners access Pandora through various connected devices and enjoy personalized stations playing the music that they love. The company has more than 200 million listeners tuning in to stations tailored to their musical tastes through a combination of user feedback and song attributes. Pandora delivers data-driven personalization every day. The company has doubled from 100 million to 200 million registered listeners in only two years. Read More
Solution	Pandora turned to Tableau Software to visualize their data. The company now has 50 Tableau Desktop users and 220 Tableau Server users. Users quickly adopted Tableau, building data visualizations to answer questions and drive meaningful insight throughout Pandora. The Salesforce Direct Connector allows users to quickly access Salesforce data directly through Tableau. Management and the finance department at Pandora use Tableau to better analyze its revenue. Advertising sales teams use Tableau to provide additional value to their customers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Quality Analytics

Process Control & Optimization

Services

Data Science Services

Challenge

Pandora, the leading internet radio service, wanted to increase its use of data to drive business decisions. However, the company’s many silos of data storage created barriers. Only a few people knew how to write scripts to query the data, which meant most people couldn’t get the information they needed to make better decisions. Pandora had dozens of data analysts on staff, but their time was being used running reports instead of providing higher-value analysis. Pandora’s dramatic growth made enabling data-driven decision making a high-priority project.

About Customer

Pandora is the leading internet radio service in the world. Every month, millions of listeners access Pandora through various connected devices and enjoy personalized stations playing the music that they love. The company has more than 200 million listeners tuning in to stations tailored to their musical tastes through a combination of user feedback and song attributes. Pandora delivers data-driven personalization every day. The company has doubled from 100 million to 200 million registered listeners in only two years.

Solution

Pandora turned to Tableau Software to visualize their data. The company now has 50 Tableau Desktop users and 220 Tableau Server users. Users quickly adopted Tableau, building data visualizations to answer questions and drive meaningful insight throughout Pandora. The Salesforce Direct Connector allows users to quickly access Salesforce data directly through Tableau. Management and the finance department at Pandora use Tableau to better analyze its revenue. Advertising sales teams use Tableau to provide additional value to their customers.

Impact #1	Pandora is now able to better analyze its revenue, seeing what they book versus how much they expect.
Impact #2	Advertising sales teams are able to provide additional value to their customers by figuring out by zip code who listens to what music and how often.
Impact #3	Pandora is using Tableau data visualizations to enhance artist relationships. Teams create heat maps to help musicians and comedians quickly identify where their listeners are located.

Impact #1

Pandora is now able to better analyze its revenue, seeing what they book versus how much they expect.

Impact #2

Advertising sales teams are able to provide additional value to their customers by figuring out by zip code who listens to what music and how often.

Impact #3

Pandora is using Tableau data visualizations to enhance artist relationships. Teams create heat maps to help musicians and comedians quickly identify where their listeners are located.

Benefit #1	Pandora has doubled from 100 million to 200 million registered listeners in only two years.
Benefit #2	The company now has 50 Tableau Desktop users and 220 Tableau Server users.

Benefit #1

Pandora has doubled from 100 million to 200 million registered listeners in only two years.

Benefit #2

The company now has 50 Tableau Desktop users and 220 Tableau Server users.

Download PDF Version

Overview

Pandora Opens the Box on Data for Improved Revenue and Relationships

Operational Impact

Quantitative Benefit