PÖTTINGER Landtechnik Enhances Precision Farming Sales with Efficient Data Platform

PÖTTINGER Landtechnik GmbH, an Austria-based leading international manufacturer of grassland and arable farming machines, as well as digital agricultural technology, was facing a challenge. The company, which generates annual revenues of approximately €400 million and employs almost 2,000 people worldwide, was looking to strengthen its data security and resiliency to support increasing sales of its smart farming solutions. With a growing global population, sustainability and efficiency in the agricultural sector were becoming increasingly important. PÖTTINGER had been focusing on digitalization and delivering intelligent precision farming with smart tools, which allowed farmers to monitor their fields and tailor their activities to individual soil conditions. However, with increasing food prices and demand for local produce, PÖTTINGER was growing in many markets around the world and needed to streamline its manufacturing processes with industrial internet of things (IIoT) solutions and data-driven automation. This required additional data storage resources.

PÖTTINGER Landtechnik GmbH is a leading international manufacturer of grassland and arable farming machines, as well as digital agricultural technology. The company is headquartered in Austria and employs almost 2,000 people worldwide. PÖTTINGER generates annual revenues of approximately €400 million. The company has been focusing on digitalization and delivering intelligent precision farming with smart tools. These tools allow farmers to monitor their fields and tailor their activities to individual soil conditions, thereby saving money and boosting yields. With increasing food prices and demand for local produce, PÖTTINGER is growing in many markets around the world.