Celigo Case Studies OZNaturals' Rapid Ecommerce Automation Migration to Dynamics 365 with Celigo

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	OZNaturals' Rapid Ecommerce Automation Migration to Dynamics 365 with Celigo Celigo

OZNaturals' Rapid Ecommerce Automation Migration to Dynamics 365 with Celigo

Celigo

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Inventory Management Systems
Applicable Industries	Cement Construction & Infrastructure
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Picking, Sorting & Positioning
Challenge	OZNaturals, a skincare company, initially launched as a white-label product sold only on Amazon, quickly became a top-selling item. The company grew rapidly, generating millions in annual sales and gaining brand recognition in 80 countries. However, the company's operations were not as sophisticated as they needed to be to sustain this growth. They were using basic accounting solutions that required manual data entry and were not tracking their inventory despite having over a million dollars in it. To diversify from Amazon, OZNaturals needed to expand their ecommerce activities onto their own Shopify-enabled website, backed up by 3PL warehouses. This required an automated process across the entire supply chain to pull orders from multiple channels, maintain service-level requirements in multiple Amazon markets, ensure sufficient inventory is in the correct warehouses, and respond to a rapidly-changing market. Read More
About Customer	OZNaturals is a skincare company that utilizes Cold Processed manufacturing to produce natural, clean, anti-aging products for healthy skin, skin repair, and for prevention against future skin damage. The company was founded in Florida by licensed aesthetician Angela Irish and its products are produced in an FDA-certified lab in Canada. Initially launched as a white-label product sold only on Amazon, OZNaturals quickly became a top-selling item, generating millions in annual sales and enjoying brand recognition in 80 countries. The company's mission is to expand growth with its own unique products. Read More
Solution	OZNaturals decided to leverage an integration platform as a service (iPaaS) solution like Celigo. They first integrated Amazon orders with their ERP with Celigo, then built their own ecommerce website Shopify and integrated the ERP as well, along with custom 3PL integrations to two warehouses–one in the US and another in Canada. This allowed them to automate standard transactions, while managing unusual processes. In 2021, the company decided to migrate its ERP to Microsoft Dynamics 365 and change its Amazon operations. Because of how the integrations were set up with Celigo, they were able to set up the integrations within three months. They also hired Silverware, an expert partner to work closely with the Celigo team. The convenience of Celigo’s solutions has opened up the possibility for scale. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Inventory Management Systems

Applicable Industries

Cement

Construction & Infrastructure

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Picking, Sorting & Positioning

Challenge

OZNaturals, a skincare company, initially launched as a white-label product sold only on Amazon, quickly became a top-selling item. The company grew rapidly, generating millions in annual sales and gaining brand recognition in 80 countries. However, the company's operations were not as sophisticated as they needed to be to sustain this growth. They were using basic accounting solutions that required manual data entry and were not tracking their inventory despite having over a million dollars in it. To diversify from Amazon, OZNaturals needed to expand their ecommerce activities onto their own Shopify-enabled website, backed up by 3PL warehouses. This required an automated process across the entire supply chain to pull orders from multiple channels, maintain service-level requirements in multiple Amazon markets, ensure sufficient inventory is in the correct warehouses, and respond to a rapidly-changing market.

About Customer

OZNaturals is a skincare company that utilizes Cold Processed manufacturing to produce natural, clean, anti-aging products for healthy skin, skin repair, and for prevention against future skin damage. The company was founded in Florida by licensed aesthetician Angela Irish and its products are produced in an FDA-certified lab in Canada. Initially launched as a white-label product sold only on Amazon, OZNaturals quickly became a top-selling item, generating millions in annual sales and enjoying brand recognition in 80 countries. The company's mission is to expand growth with its own unique products.

Solution

OZNaturals decided to leverage an integration platform as a service (iPaaS) solution like Celigo. They first integrated Amazon orders with their ERP with Celigo, then built their own ecommerce website Shopify and integrated the ERP as well, along with custom 3PL integrations to two warehouses–one in the US and another in Canada. This allowed them to automate standard transactions, while managing unusual processes. In 2021, the company decided to migrate its ERP to Microsoft Dynamics 365 and change its Amazon operations. Because of how the integrations were set up with Celigo, they were able to set up the integrations within three months. They also hired Silverware, an expert partner to work closely with the Celigo team. The convenience of Celigo’s solutions has opened up the possibility for scale.

Impact #1	The use of Celigo's iPaaS solution allowed OZNaturals to build a highly-scalable operation, needing just a small team to manage orders, inventory, wholesale pricing, and other processes. It also enabled the company to break out of being an Amazon-only e-tailer and move into other target markets, such as B2B spas and retailers, and additional international distributors. Furthermore, because the processes are all automated via cloud solutions, OZNaturals was able to respond to warehouse closures due to COVID-19 without missing any orders, and continue operations as usual during the disruption in the market. The ease of use also made it very easy to replace the ERP with Microsoft Dynamics.

Impact #1

The use of Celigo's iPaaS solution allowed OZNaturals to build a highly-scalable operation, needing just a small team to manage orders, inventory, wholesale pricing, and other processes. It also enabled the company to break out of being an Amazon-only e-tailer and move into other target markets, such as B2B spas and retailers, and additional international distributors. Furthermore, because the processes are all automated via cloud solutions, OZNaturals was able to respond to warehouse closures due to COVID-19 without missing any orders, and continue operations as usual during the disruption in the market. The ease of use also made it very easy to replace the ERP with Microsoft Dynamics.

Benefit #1	OZNaturals was able to set up the integrations within three months.
Benefit #2	The company was able to migrate its ERP to Microsoft Dynamics 365, coming 30%-40% below what they had estimated it would take.
Benefit #3	OZNaturals was able to meet demand requirements for international markets, 6 marketplaces, a company website, and an expanding number of retailers.

Benefit #1

OZNaturals was able to set up the integrations within three months.

Benefit #2

The company was able to migrate its ERP to Microsoft Dynamics 365, coming 30%-40% below what they had estimated it would take.

Benefit #3

OZNaturals was able to meet demand requirements for international markets, 6 marketplaces, a company website, and an expanding number of retailers.

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Overview

OZNaturals' Rapid Ecommerce Automation Migration to Dynamics 365 with Celigo

Operational Impact

Quantitative Benefit