MoEngage Case Studies OYO Enhances Push Notification Delivery by 44% with MoEngage

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	OYO Enhances Push Notification Delivery by 44% with MoEngage MoEngage

OYO Enhances Push Notification Delivery by 44% with MoEngage

MoEngage

Technology Category	Cybersecurity & Privacy - Intrusion Detection Networks & Connectivity - 5G
Applicable Industries	Equipment & Machinery Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Last Mile Delivery Leakage & Flood Monitoring
Challenge	OYO, a technology-driven hospitality company, was focused on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications. However, they faced a significant challenge with the delivery rate of push notifications on Chinese OEMs such as Xiaomi devices, which were used by 17-20% of OYO users. The delivery rate was less than 30% for active users, which was a significant concern as the adoption of Xiaomi devices was growing. OYO needed to find a solution to increase the delivery rate for these devices and enhance their market scalability. They also aimed to personalize hotel recommendations to increase user interaction with relevant communication. Read More
About Customer	OYO Hotels and Homes, a hotel startup established in 2013, is now the world’s leading chain of hotels and homes. OYO operates in over 800 cities in 80 countries, including the U.S., Europe, U.K., India, Middle East, Southeast Asia, and Japan. As a technology-driven hospitality company, OYO focuses on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications. Read More
Solution	To address these challenges, OYO partnered with MoEngage and employed smart triggered push notifications to send offers and discounts to users based on their app usage. They used MoEngage’s DPM feature to customize communication based on user actions and behavior. With MoEngage Push Amplification, OYO improved its delivery rate by 44% for Xiaomi devices and saw a 25% increase in their overall campaign notification delivery. This feature allowed the brand to deliver its push notifications to users who owned a Xiaomi or any other Chinese smartphone, even if the FCM failed, by offering a unique fallback mechanism. Once the push notifications were getting delivered, OYO used MoEngage’s Dynamic Product Messaging (DPM) to engage both active and dormant users using their search and booking history, offering the right message at the right time. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Intrusion Detection

Networks & Connectivity - 5G

Applicable Industries

Equipment & Machinery

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Last Mile Delivery

Leakage & Flood Monitoring

Challenge

OYO, a technology-driven hospitality company, was focused on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications. However, they faced a significant challenge with the delivery rate of push notifications on Chinese OEMs such as Xiaomi devices, which were used by 17-20% of OYO users. The delivery rate was less than 30% for active users, which was a significant concern as the adoption of Xiaomi devices was growing. OYO needed to find a solution to increase the delivery rate for these devices and enhance their market scalability. They also aimed to personalize hotel recommendations to increase user interaction with relevant communication.

About Customer

OYO Hotels and Homes, a hotel startup established in 2013, is now the world’s leading chain of hotels and homes. OYO operates in over 800 cities in 80 countries, including the U.S., Europe, U.K., India, Middle East, Southeast Asia, and Japan. As a technology-driven hospitality company, OYO focuses on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications.

Solution

To address these challenges, OYO partnered with MoEngage and employed smart triggered push notifications to send offers and discounts to users based on their app usage. They used MoEngage’s DPM feature to customize communication based on user actions and behavior. With MoEngage Push Amplification, OYO improved its delivery rate by 44% for Xiaomi devices and saw a 25% increase in their overall campaign notification delivery. This feature allowed the brand to deliver its push notifications to users who owned a Xiaomi or any other Chinese smartphone, even if the FCM failed, by offering a unique fallback mechanism. Once the push notifications were getting delivered, OYO used MoEngage’s Dynamic Product Messaging (DPM) to engage both active and dormant users using their search and booking history, offering the right message at the right time.

Impact #1	The partnership with MoEngage and the implementation of their Push Amplification and Dynamic Product Messaging (DPM) features led to significant improvements in OYO's push notification delivery rates. The delivery rate for Xiaomi devices, which was a significant challenge for OYO, improved by 44%. The overall campaign notification delivery also saw a 25% increase. The use of DPM allowed OYO to engage both active and dormant users effectively by offering personalized messages based on their search and booking history. This not only improved user engagement but also ensured that users never missed an update from OYO, thereby supporting in converting more users.

Impact #1

The partnership with MoEngage and the implementation of their Push Amplification and Dynamic Product Messaging (DPM) features led to significant improvements in OYO's push notification delivery rates. The delivery rate for Xiaomi devices, which was a significant challenge for OYO, improved by 44%. The overall campaign notification delivery also saw a 25% increase. The use of DPM allowed OYO to engage both active and dormant users effectively by offering personalized messages based on their search and booking history. This not only improved user engagement but also ensured that users never missed an update from OYO, thereby supporting in converting more users.

Benefit #1	44% increase in delivery rates for Xiaomi Devices.
Benefit #2	25% uplift in overall push notification campaign delivery rates.
Benefit #3	2X higher CTRs using personalized notifications.

Benefit #1

44% increase in delivery rates for Xiaomi Devices.

Benefit #2

25% uplift in overall push notification campaign delivery rates.

Benefit #3

2X higher CTRs using personalized notifications.

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Overview

OYO Enhances Push Notification Delivery by 44% with MoEngage

Operational Impact

Quantitative Benefit