C5i Case Studies Overview of STEAM

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	Overview of STEAM C5i

Overview of STEAM

C5i

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Computer Vision Digital Twin
Services	Data Science Services System Integration
Challenge	STEAM is a digital distribution and gaming platform developed by Valve Corporation, a multiplayer gaming and social networking services company. Steam give access to more than 10,000 game titles and connects its 125 million active users to each other. Through Steam, fans can buy, play, share, modify, and build communities around Valve products as well as titles from other independent game studios. This is in direct competition with the client’s app store that also sells popular PC games. Understanding the competition in detail, their strengths and weaknesses and user profiles will help the client develop strategies to tackle competition. Read More
About Customer	The customer is a leading technology services provider in the information technology industry. They operate an app store that sells popular PC games, which is in direct competition with STEAM, a digital distribution and gaming platform developed by Valve Corporation. The customer is seeking to understand the competition in detail, including their strengths and weaknesses, and user profiles, in order to develop strategies to tackle the competition. Read More
Solution	Blueocean Market Intelligence put together a detailed analysis of STEAM from a competition perspective with information sourced from syndicated and publically available sources. This included a background on what STEAM is, what a user can do on STEAM and a timeline of how it grew in terms of revenues and user base. The report also provided insights into the demographic profiles of those who use the service, the channels that lead them to it and the preferred games. It also included a comprehensive breakdown of STEAM’s strengths, weaknesses, opportunities and threats and a POV. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Computer Vision

Digital Twin

Services

Data Science Services

System Integration

Challenge

STEAM is a digital distribution and gaming platform developed by Valve Corporation, a multiplayer gaming and social networking services company. Steam give access to more than 10,000 game titles and connects its 125 million active users to each other. Through Steam, fans can buy, play, share, modify, and build communities around Valve products as well as titles from other independent game studios. This is in direct competition with the client’s app store that also sells popular PC games. Understanding the competition in detail, their strengths and weaknesses and user profiles will help the client develop strategies to tackle competition.

About Customer

The customer is a leading technology services provider in the information technology industry. They operate an app store that sells popular PC games, which is in direct competition with STEAM, a digital distribution and gaming platform developed by Valve Corporation. The customer is seeking to understand the competition in detail, including their strengths and weaknesses, and user profiles, in order to develop strategies to tackle the competition.

Solution

Blueocean Market Intelligence put together a detailed analysis of STEAM from a competition perspective with information sourced from syndicated and publically available sources. This included a background on what STEAM is, what a user can do on STEAM and a timeline of how it grew in terms of revenues and user base. The report also provided insights into the demographic profiles of those who use the service, the channels that lead them to it and the preferred games. It also included a comprehensive breakdown of STEAM’s strengths, weaknesses, opportunities and threats and a POV.

Impact #1	The insights and recommendations from Blueocean Market Intelligence helped the client devise strategies to emulate STEAM’s success
Impact #2	The client gained a comprehensive understanding of STEAM's strengths, weaknesses, opportunities, and threats
Impact #3	The client was able to understand the demographic profiles of STEAM users, the channels that lead them to the platform, and their preferred games

Impact #1

The insights and recommendations from Blueocean Market Intelligence helped the client devise strategies to emulate STEAM’s success

Impact #2

The client gained a comprehensive understanding of STEAM's strengths, weaknesses, opportunities, and threats

Impact #3

The client was able to understand the demographic profiles of STEAM users, the channels that lead them to the platform, and their preferred games

Benefit #1	Paid STEAM games market was worth over $3.5 billion in 2015
Benefit #2	STEAM has 12.7 million concurrent users worldwide as of April 2016, with Europe being the biggest region
Benefit #3	37% of steam users are on the Windows10

Benefit #1

Paid STEAM games market was worth over $3.5 billion in 2015

Benefit #2

STEAM has 12.7 million concurrent users worldwide as of April 2016, with Europe being the biggest region

Benefit #3

37% of steam users are on the Windows10

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Overview

Overview of STEAM

Operational Impact

Quantitative Benefit