Inflow Case Studies Overcoming Google Penalties: A Case Study on 1800Doorbell.com's SEO Revenue & Traffic Boost

Edit This Case Study Record

	Overcoming Google Penalties: A Case Study on 1800Doorbell.com's SEO Revenue & Traffic Boost Inflow

Overcoming Google Penalties: A Case Study on 1800Doorbell.com's SEO Revenue & Traffic Boost

Inflow

Applicable Industries	Buildings Cement
Applicable Functions	Procurement Quality Assurance
Use Cases	Traffic Monitoring Transportation Simulation
Challenge	In 2011 and 2012, Google released the Panda and Penguin algorithm updates respectively, aimed at reducing low-quality content and spamming in search results. These updates have been maintained over the years, causing some eCommerce sites to face issues. One such site was 1800Doorbell.com, a unique and innovative doorbell and home accessories seller. The site was hit by both Google’s Panda and Penguin algorithm updates, causing organic traffic to drop by two-thirds. Additionally, a new site launched in 2013 was built in a way that made it susceptible to Google’s Panda algorithm, as the number of indexed pages increased dramatically. A content audit revealed multiple issues including duplicate and thin content, indexation bloat, and a large number of links from low-quality sites due to shortcuts taken by a previous agency when building the site’s backlink profile. Read More
About Customer	1800Doorbell.com is an eCommerce site that sells unique and innovative doorbells and other accessories for the home. Prior to partnering with Inflow, the site was hit by both Google’s Panda and Penguin algorithm updates, which caused a significant drop in organic traffic. Additionally, the launch of a new site in 2013, which was built in a way that made it susceptible to Google’s Panda algorithm, led to a dramatic increase in the number of indexed pages. The site was repeatedly penalized by multiple algorithm updates rolled out through 2013. Read More
Solution	Inflow partnered with 1800Doorbell.com and brought their Content Auditing experience and technical know-how to the job. After performing a Content Audit, several issues were revealed. Internal crawl errors were fixed by either redirecting or removing the links. The team also found all internal redirects that were causing issues and made recommendations or fixed each one. To address the dramatic increase in pages that were created when the new site launched, the team helped implement the strategies recommended in the Content Audit. These included pruning low-quality pages, consolidating similar pages and improving key pages. The improper use of canonicals was also resolved. To address the issues related to Penguin, the most important part of recovery was link cleanup, which consisted of analyzing backlinks to identify low-quality links and requesting they be removed with a disavow file. Read More Log in to view content
Contents

Applicable Industries

Buildings

Cement

Applicable Functions

Procurement

Quality Assurance

Use Cases

Traffic Monitoring

Transportation Simulation

Challenge

In 2011 and 2012, Google released the Panda and Penguin algorithm updates respectively, aimed at reducing low-quality content and spamming in search results. These updates have been maintained over the years, causing some eCommerce sites to face issues. One such site was 1800Doorbell.com, a unique and innovative doorbell and home accessories seller. The site was hit by both Google’s Panda and Penguin algorithm updates, causing organic traffic to drop by two-thirds. Additionally, a new site launched in 2013 was built in a way that made it susceptible to Google’s Panda algorithm, as the number of indexed pages increased dramatically. A content audit revealed multiple issues including duplicate and thin content, indexation bloat, and a large number of links from low-quality sites due to shortcuts taken by a previous agency when building the site’s backlink profile.

About Customer

1800Doorbell.com is an eCommerce site that sells unique and innovative doorbells and other accessories for the home. Prior to partnering with Inflow, the site was hit by both Google’s Panda and Penguin algorithm updates, which caused a significant drop in organic traffic. Additionally, the launch of a new site in 2013, which was built in a way that made it susceptible to Google’s Panda algorithm, led to a dramatic increase in the number of indexed pages. The site was repeatedly penalized by multiple algorithm updates rolled out through 2013.

Solution

Inflow partnered with 1800Doorbell.com and brought their Content Auditing experience and technical know-how to the job. After performing a Content Audit, several issues were revealed. Internal crawl errors were fixed by either redirecting or removing the links. The team also found all internal redirects that were causing issues and made recommendations or fixed each one. To address the dramatic increase in pages that were created when the new site launched, the team helped implement the strategies recommended in the Content Audit. These included pruning low-quality pages, consolidating similar pages and improving key pages. The improper use of canonicals was also resolved. To address the issues related to Penguin, the most important part of recovery was link cleanup, which consisted of analyzing backlinks to identify low-quality links and requesting they be removed with a disavow file.

Impact #1	The implementation of the strategies recommended in the Content Audit led to significant improvements in the site's performance. The pruning of low-quality pages, consolidation of similar pages, and improvement of key pages helped to address the issue of increased indexed pages. The resolution of the improper use of canonicals also contributed to the site's improved performance. The most crucial part of the recovery process was the link cleanup, which involved analyzing backlinks to identify low-quality links and requesting their removal with a disavow file. This helped to address the issues related to the Penguin update and significantly improved the site's search engine rankings.

Impact #1

The implementation of the strategies recommended in the Content Audit led to significant improvements in the site's performance. The pruning of low-quality pages, consolidation of similar pages, and improvement of key pages helped to address the issue of increased indexed pages. The resolution of the improper use of canonicals also contributed to the site's improved performance. The most crucial part of the recovery process was the link cleanup, which involved analyzing backlinks to identify low-quality links and requesting their removal with a disavow file. This helped to address the issues related to the Penguin update and significantly improved the site's search engine rankings.

Benefit #1	Year-over-year transactions from organic traffic were up 83%
Benefit #2	Revenue has increased more than 96%
Benefit #3	Average order value has increased

Benefit #1

Year-over-year transactions from organic traffic were up 83%

Benefit #2

Revenue has increased more than 96%

Benefit #3

Average order value has increased

Download PDF Version

Overview

Overcoming Google Penalties: A Case Study on 1800Doorbell.com's SEO Revenue & Traffic Boost

Operational Impact

Quantitative Benefit