Case Studies OutSystems Generates $1.2M in Pipeline in Just Four Months

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	OutSystems Generates $1.2M in Pipeline in Just Four Months

OutSystems Generates $1.2M in Pipeline in Just Four Months

Technology Category	Analytics & Modeling - Predictive Analytics Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	OutSystems is in a rapidly growing industry and needs to continue its own rapid advancement while facing increasing competition. To achieve this, they must focus on acquiring new accounts and expanding business with current customers. Their solutions are evaluated by technical team members but ultimately purchased by business stakeholders, necessitating a way to reach multiple stakeholders within an account. Read More
About Customer	OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organizations build enterprise-grade apps and transform their business faster. OutSystems is in a red-hot growth industry and needs to continue its own rapid advancement through 2017 and beyond, while facing increasing competition. Read More
Solution	OutSystems teamed up with Demandbase to help align the Sales and Marketing teams, define their target account list, and deploy account-based advertising to attract the right accounts to their website and get them engaged. They segmented their funnel into three stages and across multiple regions to deliver unique and personalized messages to each segment, guiding prospects and customers through each stage of the buying process. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

OutSystems is in a rapidly growing industry and needs to continue its own rapid advancement while facing increasing competition. To achieve this, they must focus on acquiring new accounts and expanding business with current customers. Their solutions are evaluated by technical team members but ultimately purchased by business stakeholders, necessitating a way to reach multiple stakeholders within an account.

About Customer

OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organizations build enterprise-grade apps and transform their business faster. OutSystems is in a red-hot growth industry and needs to continue its own rapid advancement through 2017 and beyond, while facing increasing competition.

Solution

OutSystems teamed up with Demandbase to help align the Sales and Marketing teams, define their target account list, and deploy account-based advertising to attract the right accounts to their website and get them engaged. They segmented their funnel into three stages and across multiple regions to deliver unique and personalized messages to each segment, guiding prospects and customers through each stage of the buying process.

Impact #1	Existing customers showed interest in more products.
Impact #2	59% lift in page views.
Impact #3	3.6X increase in content consumption from target accounts.

Impact #1

Existing customers showed interest in more products.

Impact #2

59% lift in page views.

Impact #3

3.6X increase in content consumption from target accounts.

Benefit #1	$1.2M newly generated pipeline from target accounts.

Benefit #1

$1.2M newly generated pipeline from target accounts.

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Overview

OutSystems Generates $1.2M in Pipeline in Just Four Months

Operational Impact

Quantitative Benefit