Case Studies Optymyze Drives Efficient Engagement with Targeting

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	Optymyze Drives Efficient Engagement with Targeting

Optymyze Drives Efficient Engagement with Targeting

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	Optymyze, a global provider of enterprise cloud applications and services, faced challenges in reaching their target accounts through digital advertising. As an ABM-first marketing team, they aimed to build awareness and credibility within their target accounts and support sales throughout the funnel. However, the specificity of ABM made it difficult to reach the right audience. Additionally, there was uncertainty about targeting the correct individuals within large enterprises, where only a few employees might be relevant to their efforts. Read More
About Customer	Optymyze is a global provider of enterprise cloud applications and services designed to improve sales and channel performance. The company focuses on Account-Based Marketing (ABM) to build awareness and credibility for their offerings within target accounts. Optymyze's marketing team is dedicated to supporting sales throughout the funnel by effectively engaging with their target audience. The company operates on a large scale, targeting significant enterprises with thousands of employees, but only a select few are crucial for their marketing efforts. Optymyze's commitment to precision in targeting and engagement is evident in their strategic approach to digital advertising and ABM. Read More
Solution	Optymyze collaborated with Demandbase to develop a strategy targeting 577 prioritized companies through display advertising. The campaign aimed to increase engagement with site content from these accounts using a combination of IP and cookie targeting to identify companies and intent signals to pinpoint members of the buying committee. The team created an audience profile with over 80 keywords indicating intent for their solution, including competitor names. Demandbase monitored content consumption behaviors across the web to understand intent patterns shown by companies and their employees. By filtering for individuals demonstrating relevant intent behaviors and prioritizing high-intent individuals when bidding on impressions, Demandbase maximized the campaign's relevance and effectiveness. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

Optymyze, a global provider of enterprise cloud applications and services, faced challenges in reaching their target accounts through digital advertising. As an ABM-first marketing team, they aimed to build awareness and credibility within their target accounts and support sales throughout the funnel. However, the specificity of ABM made it difficult to reach the right audience. Additionally, there was uncertainty about targeting the correct individuals within large enterprises, where only a few employees might be relevant to their efforts.

About Customer

Optymyze is a global provider of enterprise cloud applications and services designed to improve sales and channel performance. The company focuses on Account-Based Marketing (ABM) to build awareness and credibility for their offerings within target accounts. Optymyze's marketing team is dedicated to supporting sales throughout the funnel by effectively engaging with their target audience. The company operates on a large scale, targeting significant enterprises with thousands of employees, but only a select few are crucial for their marketing efforts. Optymyze's commitment to precision in targeting and engagement is evident in their strategic approach to digital advertising and ABM.

Solution

Optymyze collaborated with Demandbase to develop a strategy targeting 577 prioritized companies through display advertising. The campaign aimed to increase engagement with site content from these accounts using a combination of IP and cookie targeting to identify companies and intent signals to pinpoint members of the buying committee. The team created an audience profile with over 80 keywords indicating intent for their solution, including competitor names. Demandbase monitored content consumption behaviors across the web to understand intent patterns shown by companies and their employees. By filtering for individuals demonstrating relevant intent behaviors and prioritizing high-intent individuals when bidding on impressions, Demandbase maximized the campaign's relevance and effectiveness.

Impact #1	The campaign reached 99.7% of targeted accounts, demonstrating high precision in targeting.
Impact #2	66% of target accounts engaged with the ads, indicating strong interest and relevance.
Impact #3	Optymyze achieved a 36% lower cost-per-qualified-click compared to LinkedIn, showcasing cost efficiency.

Impact #1

The campaign reached 99.7% of targeted accounts, demonstrating high precision in targeting.

Impact #2

66% of target accounts engaged with the ads, indicating strong interest and relevance.

Impact #3

Optymyze achieved a 36% lower cost-per-qualified-click compared to LinkedIn, showcasing cost efficiency.

Benefit #1	66% of target accounts clicked on ads.
Benefit #2	36% lower cost-per-qualified-click than LinkedIn.
Benefit #3	99.7% of targeted accounts were reached.

Benefit #1

66% of target accounts clicked on ads.

Benefit #2

36% lower cost-per-qualified-click than LinkedIn.

Benefit #3

99.7% of targeted accounts were reached.

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Overview

Optymyze Drives Efficient Engagement with Targeting

Operational Impact

Quantitative Benefit