Case Studies
Optimizing Vehicle Sales Incentives
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Automotive | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
APT’s Test & Learn software allowed the automaker to isolate the incremental profit impact of the incentive program by comparing test dealerships to control dealerships. | |
The software revealed that the incentive program led to a 21% lift in weekly units for the incentivized Mid-size Sedan model. | |
The analysis showed that the Compact Sedan model was cannibalized, experiencing a 39% weekly unit decline per dealer. | |
Quantitative Benefit
The incentive program resulted in a 4% average increase in weekly units per dealer across the incentivized and cannibalized models. | |
The tailored and targeted rollout recommendation improved the program’s profitability, increasing the value of the incentive program by $8MM. | |