Twilio
Case Studies
Optimizing Small Business Communications: A Case Study on Keap and Twilio
Overview
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Optimizing Small Business Communications: A Case Study on Keap and TwilioTwilio |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Cement Telecommunications | |
Product Research & Development Sales & Marketing | |
Construction Management Infrastructure Inspection | |
System Integration | |
Operational Impact
The integration of Twilio into Keap's platform has resulted in significant operational benefits. The ability to communicate via text message has made the platform more comprehensive and eliminated the need for customers to use multiple tools to manage their communication. The introduction of Keap Business Line has allowed business owners to separate their business and personal use on a single device, while also integrating with Keap’s CRM to keep all customer contact history in one place. The adoption of text marketing has also been rapid, with 12% of Keap’s user base adopting it within the first two months. Furthermore, the integration of Twilio has enabled Keap's engineers to experiment more freely, leading to increased innovation within the company. | |
Quantitative Benefit
391% increase in total messages sent and received | |
2X increase in Keap Business Line users over the previous year | |
60% reduction in churn | |