Nomadia
Case Studies
Optimizing Sales Staff Sectors: A Case Study of Daytona and Nomadia
Overview
Optimizing Sales Staff Sectors: A Case Study of Daytona and NomadiaNomadia |
Analytics & Modeling - Big Data Analytics Sensors - Haptic Sensors | |
Equipment & Machinery Pharmaceuticals | |
Human Resources Sales & Marketing | |
Inventory Management Personnel Tracking & Monitoring | |
Training | |
Operational Impact
The implementation of the Territory Manager solution by Nomadia has brought significant operational benefits to Daytona. The solution has enabled Daytona to re-evaluate sectors depending on new customer requirements or add additional sectors to extend their reach. The Business Intelligence team, responsible for territory management and optimization, uses the Nomadia tool on a day-to-day basis. All the sales divisions can avail themselves of it depending on the project, and the Marketing & Sales director also systematically uses the tool for all sales force invitations to tender. The solution has also improved working conditions for the sales staff, who can now perform their rounds in sectors closer to their homes. This has resulted in less time spent on the road, savings on overnight stays, and more frequent visits to main customers. | |
Quantitative Benefit
60% increase in time spent in pharmacies | |
35% reduction in overnight stay expenses | |
23% increase in sales | |