CELUM Case Studies Optimizing Marketing Processes: HOCHTIEF's Transition to CELUM Digital Asset Management

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	Optimizing Marketing Processes: HOCHTIEF's Transition to CELUM Digital Asset Management CELUM

Optimizing Marketing Processes: HOCHTIEF's Transition to CELUM Digital Asset Management

CELUM

Technology Category	Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries	Mining Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Construction Management Infrastructure Inspection
Services	System Integration
Challenge	HOCHTIEF, an international construction group, was grappling with the challenge of managing a vast amount of digital content including images, videos, PowerPoint presentations, Word documents, and PDFs. The company was in need of a digital asset management (DAM) solution that could integrate with Adobe Photoshop, Adobe InDesign, and Microsoft Office. The solution was required to support sales, marketing, and communication activities through a centralized, expandable media database with a comfortable search functionality. The DAM solution was expected to be accessible to HOCHTIEF employees from eight different European countries and about 40 external partners. Additionally, HOCHTIEF sought to expand its existing CELUM solution with a press portal and automatic synchronization of website images with the CELUM database to reduce the workload for the marketing staff and minimize sources of error. Read More
About Customer	HOCHTIEF is one of the most international construction groups worldwide, delivering complex infrastructure projects. The company operates in the transportation infrastructure, energy infrastructure, and urban infrastructure segments, as well as in the contract mining business. With a workforce of 46,644 employees, HOCHTIEF required a robust and efficient digital asset management solution to support its vast operations and marketing processes across multiple countries. Read More
Solution	In 2007, HOCHTIEF replaced its in-house multimedia-database 'mmdb' with the CELUM digital asset management software. The CELUM software provided a user-friendly and intuitive interface, allowing all employees direct access to the DAM system. The software also offered automatic notifications when new relevant data became available. The centralized media database eliminated data redundancy, making each asset available for multiple purposes such as presentations, web downloads, and prepress. The software also allowed direct downloads in the suitable format, eliminating the need to send large attachments via email. Instead, users could send links to the relevant files and folders. CELUM OfficeLink and CELUM CreativeLink were integrated to embed Microsoft Office programs and Adobe Creative Suite into the CELUM back-end. The images of the websites and landing pages were synchronized with defined object collections of CELUM every five minutes, enabling an active and automated exchange of image and website content with the database. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Database Management & Storage

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Mining

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Construction Management

Infrastructure Inspection

Services

System Integration

Challenge

HOCHTIEF, an international construction group, was grappling with the challenge of managing a vast amount of digital content including images, videos, PowerPoint presentations, Word documents, and PDFs. The company was in need of a digital asset management (DAM) solution that could integrate with Adobe Photoshop, Adobe InDesign, and Microsoft Office. The solution was required to support sales, marketing, and communication activities through a centralized, expandable media database with a comfortable search functionality. The DAM solution was expected to be accessible to HOCHTIEF employees from eight different European countries and about 40 external partners. Additionally, HOCHTIEF sought to expand its existing CELUM solution with a press portal and automatic synchronization of website images with the CELUM database to reduce the workload for the marketing staff and minimize sources of error.

About Customer

HOCHTIEF is one of the most international construction groups worldwide, delivering complex infrastructure projects. The company operates in the transportation infrastructure, energy infrastructure, and urban infrastructure segments, as well as in the contract mining business. With a workforce of 46,644 employees, HOCHTIEF required a robust and efficient digital asset management solution to support its vast operations and marketing processes across multiple countries.

Solution

In 2007, HOCHTIEF replaced its in-house multimedia-database 'mmdb' with the CELUM digital asset management software. The CELUM software provided a user-friendly and intuitive interface, allowing all employees direct access to the DAM system. The software also offered automatic notifications when new relevant data became available. The centralized media database eliminated data redundancy, making each asset available for multiple purposes such as presentations, web downloads, and prepress. The software also allowed direct downloads in the suitable format, eliminating the need to send large attachments via email. Instead, users could send links to the relevant files and folders. CELUM OfficeLink and CELUM CreativeLink were integrated to embed Microsoft Office programs and Adobe Creative Suite into the CELUM back-end. The images of the websites and landing pages were synchronized with defined object collections of CELUM every five minutes, enabling an active and automated exchange of image and website content with the database.

Impact #1	The transition to the CELUM digital asset management software significantly streamlined HOCHTIEF's marketing processes. The user-friendly and intuitive interface facilitated the daily work of employees, while the centralized media database eliminated data redundancy. The integration of Microsoft Office and Adobe Creative Suite into the CELUM back-end enabled seamless use of these tools directly from CELUM. The automatic synchronization of website images with the CELUM database reduced the workload for the marketing staff and minimized sources of error. The high level of acceptance and usage of the CELUM solution is evident in the average number of downloads and logins per year.

Impact #1

The transition to the CELUM digital asset management software significantly streamlined HOCHTIEF's marketing processes. The user-friendly and intuitive interface facilitated the daily work of employees, while the centralized media database eliminated data redundancy. The integration of Microsoft Office and Adobe Creative Suite into the CELUM back-end enabled seamless use of these tools directly from CELUM. The automatic synchronization of website images with the CELUM database reduced the workload for the marketing staff and minimized sources of error. The high level of acceptance and usage of the CELUM solution is evident in the average number of downloads and logins per year.

Benefit #1	An average of 200,000 downloads per year, demonstrating high acceptance and usage of the CELUM solution.
Benefit #2	An average of 20,000 logins per year, indicating frequent use of the system.
Benefit #3	Automated synchronization of website images with the CELUM database every 5 minutes, reducing workload and minimizing errors.

Benefit #1

An average of 200,000 downloads per year, demonstrating high acceptance and usage of the CELUM solution.

Benefit #2

An average of 20,000 logins per year, indicating frequent use of the system.

Benefit #3

Automated synchronization of website images with the CELUM database every 5 minutes, reducing workload and minimizing errors.

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Overview

Optimizing Marketing Processes: HOCHTIEF's Transition to CELUM Digital Asset Management

Operational Impact

Quantitative Benefit