CallTrackingMetrics
Case Studies
Optimizing Marketing Campaigns: A Case Study on Gutter Helmet's Use of Call Tracking Technology
Overview
Optimizing Marketing Campaigns: A Case Study on Gutter Helmet's Use of Call Tracking TechnologyCallTrackingMetrics |
Infrastructure as a Service (IaaS) - Virtual Private Cloud Networks & Connectivity - Gateways | |
Equipment & Machinery Telecommunications | |
Quality Assurance Sales & Marketing | |
Time Sensitive Networking Visual Quality Detection | |
Testing & Certification | |
Operational Impact
The use of CTM's call tracking technology has revolutionized Gutter Helmet's marketing strategy. It has allowed them to optimize their marketing campaigns based on data-driven insights rather than guesswork. This has resulted in more effective use of their marketing budget and improved negotiation with advertising vendors. The company has also been able to improve its customer service by setting up an after-hours call center using CTM's call queues. This ensures that every call gets answered by a person no matter the hour, enhancing the customer experience. Furthermore, CTM's geographic routing feature has enabled Gutter Helmet to automatically route each call to the location most relevant to the caller, further improving customer service. | |
Quantitative Benefit
Gutter Helmet was able to identify trends in certain geographic areas that were bringing in the most leads from their direct mailer campaigns. | |
The company now uses call tracking as the primary performance metric for each advertising campaign. | |
The software helps them gauge how many leads should come in per campaign and how many of those leads close. | |