Twilio
Case Studies
Optimizing Lead Qualification with WebRTC: A Datalot Case Study
Overview
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Optimizing Lead Qualification with WebRTC: A Datalot Case StudyTwilio |
Application Infrastructure & Middleware - Event-Driven Application Platform as a Service (PaaS) - Application Development Platforms | |
Cement Telecommunications | |
Sales & Marketing | |
Real-Time Location System (RTLS) Time Sensitive Networking | |
System Integration | |
Operational Impact
The implementation of DialDrive has revolutionized the way Datalot handles leads. The platform has eliminated the friction in the process of moving people who clicked on an ad to the phone, reducing the time it takes to call back a lead from hours or even days to just minutes. It has also made it possible to retain valuable information about the lead, such as what ad was clicked on or where the ad was displayed. This has given companies that buy leads more control over lead volume and quality. Furthermore, DialDrive has provided sales reps with more control over their working environment, allowing them to specify the exact times leads should be delivered and to set concurrency caps on calls. The platform has also made it easy to incorporate IP telephony into the service, freeing up the team to focus on developing innovative features and functionality. | |
Quantitative Benefit
25% Increase in qualified leads | |
30 Second lead response time | |
10X Decrease in response times to leads | |