Conversica Case Studies Optimizing Lead Generation and Engagement with AI in Automotive Industry

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	Optimizing Lead Generation and Engagement with AI in Automotive Industry Conversica

Optimizing Lead Generation and Engagement with AI in Automotive Industry

Conversica

Applicable Industries	Automotive Oil & Gas
Applicable Functions	Sales & Marketing
Use Cases	Time Sensitive Networking
Challenge	OEConnection (OEC), a provider of high-quality technology solutions to automakers and their franchised dealers, was facing a significant challenge in their lead generation process. Despite investing considerable time and resources into generating leads, the results were marginal at best. The company needed to focus more on qualified leads to maximize opportunities, but without increasing their headcount. This posed a significant challenge as it required a more efficient and effective approach to lead generation and engagement, without escalating costs or requiring additional personnel. Read More
About Customer	OEConnection (OEC) is a leading technology solutions provider in the automotive industry. They specialize in providing high-quality solutions to automakers and their franchised dealers, with a focus on facilitating the sale of Original Equipment (OE) replacement parts. OEC's services are crucial in the automotive industry, as they help streamline the process of selling OE replacement parts, ensuring that automakers and dealers can efficiently and effectively reach their target markets. However, like many businesses, OEC faced challenges in lead generation and engagement, which were critical to their sales and overall business performance. Read More
Solution	To address this challenge, OEC turned to Conversica's AI solution. The AI Assistant from Conversica was deployed to continuously work on leads in the pipeline, sending an average of 12 messages per lead to achieve successful engagement. This solution allowed OEC to optimize their sales process, tracking the number of leads and converted customers that came through as a result of the AI platform. The sales team at OEC now utilizes four types of lead engagement conversations, depending on product interest, to reach various target audiences. This AI-driven approach has not only streamlined the lead generation process but also enhanced the quality of leads, thereby maximizing opportunities for conversion. Read More Log in to view content
Contents

Applicable Industries

Automotive

Oil & Gas

Applicable Functions

Sales & Marketing

Use Cases

Time Sensitive Networking

Challenge

OEConnection (OEC), a provider of high-quality technology solutions to automakers and their franchised dealers, was facing a significant challenge in their lead generation process. Despite investing considerable time and resources into generating leads, the results were marginal at best. The company needed to focus more on qualified leads to maximize opportunities, but without increasing their headcount. This posed a significant challenge as it required a more efficient and effective approach to lead generation and engagement, without escalating costs or requiring additional personnel.

About Customer

OEConnection (OEC) is a leading technology solutions provider in the automotive industry. They specialize in providing high-quality solutions to automakers and their franchised dealers, with a focus on facilitating the sale of Original Equipment (OE) replacement parts. OEC's services are crucial in the automotive industry, as they help streamline the process of selling OE replacement parts, ensuring that automakers and dealers can efficiently and effectively reach their target markets. However, like many businesses, OEC faced challenges in lead generation and engagement, which were critical to their sales and overall business performance.

Solution

To address this challenge, OEC turned to Conversica's AI solution. The AI Assistant from Conversica was deployed to continuously work on leads in the pipeline, sending an average of 12 messages per lead to achieve successful engagement. This solution allowed OEC to optimize their sales process, tracking the number of leads and converted customers that came through as a result of the AI platform. The sales team at OEC now utilizes four types of lead engagement conversations, depending on product interest, to reach various target audiences. This AI-driven approach has not only streamlined the lead generation process but also enhanced the quality of leads, thereby maximizing opportunities for conversion.

Impact #1	The implementation of Conversica's AI solution has brought about significant operational improvements for OEC. The AI Assistant's ability to continuously work on leads in the pipeline has not only increased the number of engaged leads but also improved the quality of these leads. This has resulted in a more efficient and effective sales process, with the sales team now able to focus on qualified leads that have a higher likelihood of conversion. Furthermore, the use of different types of lead engagement conversations, depending on product interest, has allowed OEC to better target their audiences, thereby enhancing their marketing and sales strategies. Overall, the AI-driven approach has optimized OEC's lead generation and engagement process, leading to improved sales performance and business growth.

Impact #1

The implementation of Conversica's AI solution has brought about significant operational improvements for OEC. The AI Assistant's ability to continuously work on leads in the pipeline has not only increased the number of engaged leads but also improved the quality of these leads. This has resulted in a more efficient and effective sales process, with the sales team now able to focus on qualified leads that have a higher likelihood of conversion. Furthermore, the use of different types of lead engagement conversations, depending on product interest, has allowed OEC to better target their audiences, thereby enhancing their marketing and sales strategies. Overall, the AI-driven approach has optimized OEC's lead generation and engagement process, leading to improved sales performance and business growth.

Benefit #1	1,500+ received phone numbers of interested prospects
Benefit #2	38% increased engagement rate to drive pipeline
Benefit #3	7,500+ engaged leads through personalized conversations

Benefit #1

1,500+ received phone numbers of interested prospects

Benefit #2

38% increased engagement rate to drive pipeline

Benefit #3

7,500+ engaged leads through personalized conversations

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Overview

Optimizing Lead Generation and Engagement with AI in Automotive Industry

Operational Impact

Quantitative Benefit