Cloudinary Case Studies Optimizing Image Management for Answers.com with Cloudinary
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Optimizing Image Management for Answers.com with Cloudinary

Cloudinary
Analytics & Modeling - Computer Vision Software
Application Infrastructure & Middleware - Data Exchange & Integration
Clinical Image Analysis
Time Sensitive Networking
System Integration
Answers.com, a popular website for sharing knowledge, faced a significant challenge in managing the vast volume of image uploads. The engineering team was tasked with storing these images, applying various graphic modifications, and delivering them to end-users in an optimal and quick manner. These tasks were complex and time-consuming. As the company expanded, the business needs grew, requiring a robust, scalable system for their image capabilities. The existing system needed re-engineering to support the scale, and the team was in search of a better solution to facilitate their work with images. They were looking for a partner to help expedite the process while meeting their evolving image requirements. The rapid growth of content and images added to the site necessitated a solid, scalable solution that was also cost-effective.
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Answers.com is a knowledge-sharing website where experts share their knowledge to enrich others. The site is characterized by a significant volume of image uploads, which contribute to the site's appeal. As the company expanded, so did its business needs, requiring a robust, scalable system for their image capabilities. The engineering team was tasked with handling these image uploads in a fast and secure way, storing the images, applying various graphic modifications, and delivering them to end-users in an optimal and quick manner. The rapid growth of content and images added to the site necessitated a solid, scalable solution that was also cost-effective.
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Cloudinary was chosen as the solution to Answers.com's image management challenge. It met all of Answers.com's requirements, offering unparalleled scale and powerful support, particularly for the site's user-generated content. The integration with Cloudinary was fast and seamless. Answers.com leveraged Cloudinary's special S3 setup, which allowed them to use their AWS S3 bucket and have their files transformed on-the-fly. All images uploaded to Answers.com and displayed across various consumer devices were automatically normalized, resized to scale using face detection-based cropping, and optimized while supporting a large set of image formats including animated GIFs, vector graphics, and even PDFs. Cloudinary was also able to easily handle Answers.com's massive inbound traffic.
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The integration of Cloudinary into Answers.com's system has brought about significant operational benefits. It has saved significant developer time, improved the time and effort required to manage and transform images, especially at the scale of Answers.com. The integration was immediate, and customer support was always spot on. Cloudinary has proven itself as a great partner for the long run, meeting all of Answers.com's requirements and offering unparalleled scale and powerful support, particularly for the site's user-generated content. The solution works fast out of the box and can support the scope of Answers.com.
Fast and seamless integration with Cloudinary
Support for a large set of image formats including animated GIFs, vector graphics, and PDFs
Ability to handle massive inbound traffic
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