Fastly
Case Studies
Optimizing Customer Experience with Edge Computing: A Hoodoo and Fastly Case Study
Overview
Optimizing Customer Experience with Edge Computing: A Hoodoo and Fastly Case StudyFastly |
Infrastructure as a Service (IaaS) - Cloud Middleware & Microservices Platform as a Service (PaaS) - Application Development Platforms | |
Cement National Security & Defense | |
Logistics & Transportation Sales & Marketing | |
Edge Computing & Edge Intelligence Tamper Detection | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
The integration of Fastly’s edge cloud platform into Hoodoo’s AEM Cloud DevOps platform has resulted in several operational benefits. The solution has improved site performance, with Fastly’s global network of POPs enabling faster page load times across devices and regions. This has driven customer engagement, increasing conversion rates for signups, sales, and other marketing goals. The use of the Layer 7 load balancer has ensured reliable uptime and availability, with the ability to withstand traffic spikes and service disruption. Security controls built into the platform have allowed Hoodoo to scale up rapidly without introducing latency. The Fastly integration is content aware and uses Fastly’s surrogate keys to immediately update the global content cache for specific and related content in real-time triggered by AEM content publish events. This has resulted in seamless real-time publishing. The end users have the opportunity to enjoy the full brand experience as it was designed, and walk away with a favorable impression of a brand that they have come to appreciate and trust. | |
Quantitative Benefit
Improved site performance with faster page load times across devices and regions. | |
Reliable uptime and availability, ensuring an uninterrupted customer experience. | |
Seamless real-time publishing with immediate updates to the global content cache. | |