Aravo Solutions
Case Studies
Optimizing Customer Engagement with Databricks Lakehouse: A Case Study on Iterable
Overview
Optimizing Customer Engagement with Databricks Lakehouse: A Case Study on IterableAravo Solutions |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms | |
Cement Equipment & Machinery | |
Maintenance Sales & Marketing | |
Predictive Maintenance Rapid Prototyping | |
Data Science Services Hardware Design & Engineering Services | |
Operational Impact
The adoption of Databricks Lakehouse has brought about significant operational benefits for Iterable. The platform has made the data infrastructure revitalization process quick and painless for the AI team, and has helped instill data engineering and machine learning best practices for Iterable’s wide Product and Engineering teams. This ensures Databricks-inspired optimizations continue across the organization. With a centralized view of all data, code and models, Iterable’s marketers now have a limitless capacity to create personalized user experiences at scale. The company can now handle its variable data volumes and rapidly growing machine learning road map, ensuring consistency and reliability in the data provided to create better models for continued innovations that aid in customer conversion, engagement and retention. | |
Quantitative Benefit
2x faster pace of new feature releases | |
30% increase in customer engagement due to optimized message delivery | |
10x increase in lakehouse adoption expands AI innovation | |