Fivetran Case Studies Optimizing Ad Efficiency with Fivetran Transformations for dbt Core: A Mighty Digital Case Study

Edit This Case Study Record

	Optimizing Ad Efficiency with Fivetran Transformations for dbt Core: A Mighty Digital Case Study Fivetran

Optimizing Ad Efficiency with Fivetran Transformations for dbt Core: A Mighty Digital Case Study

Fivetran

Technology Category	Functional Applications - Transportation Management Systems (TMS) Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries	Buildings Transportation
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Autonomous Transport Systems Public Transportation Management
Challenge	Mighty Digital, a growth, analytics, and strategy consulting firm based in Ukraine, was faced with the challenge of helping a transportation startup optimize its ad budget efficiency, user activation rates, and campaign engagement. The startup had no clear understanding of the cost-effectiveness of various ad campaigns due to an inefficient ETL pipeline built using Airflow and Python transformations. The data architecture was prone to errors, missing data points, and overall inefficiency, leading to inaccurate advertising results. The existing solution was convoluted, involving multiple softwares stitched together to create a complex architecture that provided no insights. This led to a lack of data insight, reliability, and availability, inefficient marketing campaigns and ad spend, inability to turn data into customer retention optimizations, and decreased trust in data due to errors. Read More
About Customer	The customer in this case study is a transportation startup that was struggling with optimizing its ad budget efficiency, user activation rates, and campaign engagement. Prior to working with Mighty Digital, the startup had no clear understanding of the cost-effectiveness of various ad campaigns due to an inefficient and error-prone data architecture. The startup's existing solution was complex and provided no insights, leading to a lack of data insight, reliability, and availability, inefficient marketing campaigns and ad spend, and decreased trust in data due to errors. Read More
Solution	Mighty Digital implemented Fivetran Transformations for dbt Core to help the transportation startup unlock its advertising data and find more efficiency in their budget. They shifted from ETL to cloud-based ELT with Fivetran, dbt Core, BigQuery, and Looker. Fivetran data models reduced engineering time and provided best-in-class modeling, out-of-the-box. Fivetran provided stable data pipelines that could be easily transformed and scaled with Fivetran Transformations for dbt Core. This solution enabled the startup to accelerate its growth in a competitive market, while satisfying its customers with delightful advertising campaigns. The client now has trustworthy, fast advertising insights centralized in one source of truth. Read More Log in to view content
Contents

Technology Category

Functional Applications - Transportation Management Systems (TMS)

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Buildings

Transportation

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Autonomous Transport Systems

Public Transportation Management

Challenge

Mighty Digital, a growth, analytics, and strategy consulting firm based in Ukraine, was faced with the challenge of helping a transportation startup optimize its ad budget efficiency, user activation rates, and campaign engagement. The startup had no clear understanding of the cost-effectiveness of various ad campaigns due to an inefficient ETL pipeline built using Airflow and Python transformations. The data architecture was prone to errors, missing data points, and overall inefficiency, leading to inaccurate advertising results. The existing solution was convoluted, involving multiple softwares stitched together to create a complex architecture that provided no insights. This led to a lack of data insight, reliability, and availability, inefficient marketing campaigns and ad spend, inability to turn data into customer retention optimizations, and decreased trust in data due to errors.

About Customer

The customer in this case study is a transportation startup that was struggling with optimizing its ad budget efficiency, user activation rates, and campaign engagement. Prior to working with Mighty Digital, the startup had no clear understanding of the cost-effectiveness of various ad campaigns due to an inefficient and error-prone data architecture. The startup's existing solution was complex and provided no insights, leading to a lack of data insight, reliability, and availability, inefficient marketing campaigns and ad spend, and decreased trust in data due to errors.

Solution

Mighty Digital implemented Fivetran Transformations for dbt Core to help the transportation startup unlock its advertising data and find more efficiency in their budget. They shifted from ETL to cloud-based ELT with Fivetran, dbt Core, BigQuery, and Looker. Fivetran data models reduced engineering time and provided best-in-class modeling, out-of-the-box. Fivetran provided stable data pipelines that could be easily transformed and scaled with Fivetran Transformations for dbt Core. This solution enabled the startup to accelerate its growth in a competitive market, while satisfying its customers with delightful advertising campaigns. The client now has trustworthy, fast advertising insights centralized in one source of truth.

Impact #1	The implementation of Fivetran Transformations for dbt Core resulted in several operational benefits for the transportation startup. There was greater visibility into the performance of their marketing campaigns with target audiences, which allowed for more informed decision-making. The solution also reduced data latency, enabling the startup to quickly react to behavioral changes in their customer base. Additionally, the startup was able to cut engineering costs associated with building and maintaining data pipelines, freeing up resources to focus on other projects. The project was successfully implemented, leading to increased customer satisfaction.

Impact #1

The implementation of Fivetran Transformations for dbt Core resulted in several operational benefits for the transportation startup. There was greater visibility into the performance of their marketing campaigns with target audiences, which allowed for more informed decision-making. The solution also reduced data latency, enabling the startup to quickly react to behavioral changes in their customer base. Additionally, the startup was able to cut engineering costs associated with building and maintaining data pipelines, freeing up resources to focus on other projects. The project was successfully implemented, leading to increased customer satisfaction.

Benefit #1	150% increase in return on ad spend
Benefit #2	2x times better user activation rates
Benefit #3	350% increase in customer engagement

Benefit #1

150% increase in return on ad spend

Benefit #2

2x times better user activation rates

Benefit #3

350% increase in customer engagement

Download PDF Version

Overview

Optimizing Ad Efficiency with Fivetran Transformations for dbt Core: A Mighty Digital Case Study

Operational Impact

Quantitative Benefit