Entelo Case Studies Opower Enhances Talent Acquisition with Entelo
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Opower Enhances Talent Acquisition with Entelo

Entelo
Application Infrastructure & Middleware - Data Exchange & Integration
Platform as a Service (PaaS) - Application Development Platforms
Electrical Grids
Utilities
Procurement
Demand Planning & Forecasting
Personnel Tracking & Monitoring
System Integration
Opower, a technology company that works with over 95 utility partners across nine countries, was facing a significant challenge in sourcing and engaging hard-to-find talent. The company's lean and dedicated team of recruiters was understaffed and struggling to keep up with the urgent hiring needs for hard-to-fill roles. The team was experiencing low email response rates, particularly from technical candidates, which was hampering their ability to meet the company's talent acquisition goals. Additionally, Opower had a desire to continue attracting a diverse pool of talent, but was finding it difficult to do so with their existing resources and processes.
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Opower is a technology company that partners with over 95 utility companies, including more than half of the largest U.S. electric utilities. The company reaches over 50 million households and businesses across nine countries. Opower's mission is to motivate every person on Earth to save energy, and to support this mission, the company's recruiting team works tirelessly to find employees, or 'Oployees' as they are known. The executive team at Opower relies on this recruiting team to deliver the talent they need to continue hitting business goals and supporting product expansion.
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Opower chose to integrate Entelo into its workflow to address these challenges. Entelo is a sourcing platform that provides accurate and comprehensive candidate profiles, and it seamlessly integrated with Opower's existing applicant tracking system (ATS). This allowed the recruiters to quickly obtain rich candidate information right in their browser, without having to manually enter a candidate's information into their ATS once they received a response. The team also leveraged Entelo's outreach tools to boost email response rates and used the More Likely to MoveTM feature to increase the likelihood of candidate interest. To further enhance their talent pool diversity, Opower used Entelo to cast a wider net and add diverse candidates to the top of the funnel.
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The integration of Entelo into Opower's workflow has resulted in a significant improvement in the company's ability to source and engage hard-to-find talent. The platform's user-friendly interface and targeted messaging capabilities have made reaching out to candidates a breeze, even when the recruiting team is in a crunch. The team has also seen a boost in email response rates, particularly from technical candidates, which has helped them meet their urgent hiring needs. Furthermore, Entelo's features have enabled Opower to continue attracting a diverse pool of talent, infusing additional innovation and ideas into its decision-making process. The company plans to continue leveraging Entelo as they scale and expand their talent team.
Significant improvement in the ability to source diverse candidates
Boosted email response rates using Entelo’s outreach tools
Increased likelihood of candidate interest using the More Likely to MoveTM feature
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