Tableau
Case Studies
Online Retailer Digs Into Revenue Change with Web Analytics and Tableau
Overview
Online Retailer Digs Into Revenue Change with Web Analytics and TableauTableau |
Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Visualization | |
Retail | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
The company was able to identify the cause of the revenue spike. | |
The analysis revealed that loyal customers were comfortable with the site, the products, and the service and were thus ordering more. | |
The company identified that to continue to grow revenues, they should focus on maintaining an excellent experience for loyal customers. | |
Quantitative Benefit
Revenue growth doubled. | |
Loyal customers were ordering more when they visited the site. | |