Onfleet's Solution Boosts United Supermarkets' Delivery Capacity by 50%

United Supermarkets, a Texas-based grocery chain, began offering delivery services in 2016 in response to customer requests. Initially, the service was manual and only available in Lubbock, Texas. Customers would place an order by calling the store, and a manager would deliver it. The company later expanded the service to include online ordering and curbside pickup, which led to a significant increase in demand. However, the company was cautious about marketing the service heavily as they wanted to ensure a consistent customer experience and overall efficiency. The delivery operations teams used Google Maps to manually plan routes and scheduled only two deliveries per hour to ensure timely delivery. The vehicles, although refrigerated, were typically stocked with only a few deliveries at a time, leading to frequent trips back to the store for reloading. The company believed they could handle more orders per hour and make fewer reloading trips with better planning tools.

United Supermarkets, LLC, also known as The United Family, is a Texas-based grocery chain with stores in 53 communities in Texas and New Mexico. The company, which is in its 103rd year of operation, is a self-distributing company with its headquarters and distribution center in Lubbock. The United Family currently operates 96 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market, and United Express, along with ancillary operations R.C. Taylor Distributing, Praters, and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC and strongly believes in its motto of Ultimate Service, Positive Impact, and Superior Performance.