Resco Case Studies One of the world’s leading innovative crop science companies goes mobile in less than 100 days

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	One of the world’s leading innovative crop science companies goes mobile in less than 100 days Resco

One of the world’s leading innovative crop science companies goes mobile in less than 100 days

Resco

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Agriculture Chemicals
Applicable Functions	Sales & Marketing
Use Cases	Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	Bayer CropScience is running two global CRM initiatives. Subsidiaries in small & medium regions, including several European countries, Australia, China or a few African countries require CRM solution with the limited complexity for their operations. The users from these regions have been working with Microsoft Dynamics CRM in the office and Resco Mobile CRM on the go for several years now. Conversely, bigger regions need to perform more complex processes. Bayer CropScience implemented Oracle Siebel CRM within its divisions in the UK, Mexico and Latin America. The major struggle here was to find an appropriate, responsive mobile solution that would easily integrate with Oracle Siebel CRM. The laptop’s remote access to CRM didn’t turn out to be suitable for a meeting with a client. Bayer CropScience sales reps dedicate most of their time to interact with a client, thus they needed a CRM able to run offline with extremely fast synchronization. Read More
About Customer	Bayer CropScience AG falls under the multinational chemical and pharmaceutical company Bayer AG. Bayer is an innovation-driven company, currently with more than 117 thousand employees all over the world. Bayer CropScience is one of the world's leading innovative crop science companies in the areas of crop protection, seeds and plant biotechnology, and non-agricultural pest control. It has subsidiaries in more than 120 countries with over 23,100 employees and reaches the full year sales of 9,494 million euros. Read More
Solution	Bayer CropScience analyzed potentially suitable mobile CRM solutions on the market that could integrate easily with Oracle Siebel CRM - including Oracle Siebel’s native mobile CRM, third party solutions and custom development. Resco CRM received the most positive feedback from users. Based on the overall architecture, cost and mainly synchronization time, Bayer CropScience selected Resco CRM as the best fitting mobile solution for Oracle Siebel CRM. 2 people worked on the implementation and spent less than 100 days — 80% of the time was spent on integration and 20% on configuration of the Resco CRM solution. The implementation was successful and the mobile solution was delivered on time. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Agriculture

Chemicals

Applicable Functions

Sales & Marketing

Use Cases

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

Bayer CropScience is running two global CRM initiatives. Subsidiaries in small & medium regions, including several European countries, Australia, China or a few African countries require CRM solution with the limited complexity for their operations. The users from these regions have been working with Microsoft Dynamics CRM in the office and Resco Mobile CRM on the go for several years now. Conversely, bigger regions need to perform more complex processes. Bayer CropScience implemented Oracle Siebel CRM within its divisions in the UK, Mexico and Latin America. The major struggle here was to find an appropriate, responsive mobile solution that would easily integrate with Oracle Siebel CRM. The laptop’s remote access to CRM didn’t turn out to be suitable for a meeting with a client. Bayer CropScience sales reps dedicate most of their time to interact with a client, thus they needed a CRM able to run offline with extremely fast synchronization.

About Customer

Bayer CropScience AG falls under the multinational chemical and pharmaceutical company Bayer AG. Bayer is an innovation-driven company, currently with more than 117 thousand employees all over the world. Bayer CropScience is one of the world's leading innovative crop science companies in the areas of crop protection, seeds and plant biotechnology, and non-agricultural pest control. It has subsidiaries in more than 120 countries with over 23,100 employees and reaches the full year sales of 9,494 million euros.

Solution

Bayer CropScience analyzed potentially suitable mobile CRM solutions on the market that could integrate easily with Oracle Siebel CRM - including Oracle Siebel’s native mobile CRM, third party solutions and custom development. Resco CRM received the most positive feedback from users. Based on the overall architecture, cost and mainly synchronization time, Bayer CropScience selected Resco CRM as the best fitting mobile solution for Oracle Siebel CRM. 2 people worked on the implementation and spent less than 100 days — 80% of the time was spent on integration and 20% on configuration of the Resco CRM solution. The implementation was successful and the mobile solution was delivered on time.

Impact #1	The usage of Resco CRM enables sales representatives to focus more on clients and effortlessly include insights from CRM during their meetings.
Impact #2	In fact, from the very early stage of usage, the sales reps decided to retire remote desktop version altogether.

Impact #1

The usage of Resco CRM enables sales representatives to focus more on clients and effortlessly include insights from CRM during their meetings.

Impact #2

In fact, from the very early stage of usage, the sales reps decided to retire remote desktop version altogether.

Benefit #1	Implementation time: < 4 months
Benefit #2	2 people worked on the implementation and spent less than 100 days

Benefit #1

Implementation time: < 4 months

Benefit #2

2 people worked on the implementation and spent less than 100 days

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Overview

One of the world’s leading innovative crop science companies goes mobile in less than 100 days

Operational Impact

Quantitative Benefit