Rackspace Technology Case Studies OnCampus Advertising’s Scalable SaaS Architecture

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	OnCampus Advertising’s Scalable SaaS Architecture Rackspace Technology

OnCampus Advertising’s Scalable SaaS Architecture

Rackspace Technology

Technology Category	Infrastructure as a Service (IaaS) - Public Cloud Infrastructure as a Service (IaaS) - Private Cloud
Applicable Industries	Education
Applicable Functions	Sales & Marketing
Services	System Integration
Challenge	OnCampus Advertising, a media agency focusing on the college student market, was facing challenges with its existing IT infrastructure. As the company's customer base grew, so did the desire to increase the depth and breadth of its services. However, its infrastructure wasn't allowing it to drive business forward and implementing its unique software-as-a-service (SaaS) application was in peril. The company needed an IT infrastructure that would help it continue down the path of growth, but it wasn’t quite sure how to proceed. The company had a roadmap for growth, but didn’t have the infrastructure to support the growth. Read More
About Customer	OnCampus Advertising is a media agency that focuses on the college student market. The company works with national brands, developing and executing multiple-campus media plans that reach college students across the U.S and Canada. The company had established a successful business because of its ability to focus on its core competencies. However, as the company's customer base grew, so did the desire to increase the depth and breadth of its services. The company had a roadmap for growth, but didn’t have the infrastructure to support the growth. Read More
Solution	With the help of GoGrid’s consultative account management team, a robust production environment was created to meet OnCampus Advertising’s growing needs. What the company needed was a scalable infrastructure built to grow business, but one that allowed it to continue to focus on what it did best. A flexible network architecture from GoGrid was the answer, letting OnCampus Advertising launch its SaaS service, reduce CapEx, and meet customer demand instantly by scaling its infrastructure as needed. GoGrid is the #1 pure-play Infrastructure-as-a-Service (IaaS) provider specializing in Public Cloud and Private Cloud infrastructure solutions. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Public Cloud

Infrastructure as a Service (IaaS) - Private Cloud

Applicable Industries

Education

Applicable Functions

Sales & Marketing

Services

System Integration

Challenge

OnCampus Advertising, a media agency focusing on the college student market, was facing challenges with its existing IT infrastructure. As the company's customer base grew, so did the desire to increase the depth and breadth of its services. However, its infrastructure wasn't allowing it to drive business forward and implementing its unique software-as-a-service (SaaS) application was in peril. The company needed an IT infrastructure that would help it continue down the path of growth, but it wasn’t quite sure how to proceed. The company had a roadmap for growth, but didn’t have the infrastructure to support the growth.

About Customer

OnCampus Advertising is a media agency that focuses on the college student market. The company works with national brands, developing and executing multiple-campus media plans that reach college students across the U.S and Canada. The company had established a successful business because of its ability to focus on its core competencies. However, as the company's customer base grew, so did the desire to increase the depth and breadth of its services. The company had a roadmap for growth, but didn’t have the infrastructure to support the growth.

Solution

With the help of GoGrid’s consultative account management team, a robust production environment was created to meet OnCampus Advertising’s growing needs. What the company needed was a scalable infrastructure built to grow business, but one that allowed it to continue to focus on what it did best. A flexible network architecture from GoGrid was the answer, letting OnCampus Advertising launch its SaaS service, reduce CapEx, and meet customer demand instantly by scaling its infrastructure as needed. GoGrid is the #1 pure-play Infrastructure-as-a-Service (IaaS) provider specializing in Public Cloud and Private Cloud infrastructure solutions.

Impact #1	OnCampus Advertising was able to offer a unique SaaS service to college newspapers, allowing them manage their online advertising inventory
Impact #2	The company was able to grow its online business and remain competitive
Impact #3	OnCampus Advertising was able to scale its architecture to meet growth at a fraction of the cost presented by third parties

Impact #1

OnCampus Advertising was able to offer a unique SaaS service to college newspapers, allowing them manage their online advertising inventory

Impact #2

The company was able to grow its online business and remain competitive

Impact #3

OnCampus Advertising was able to scale its architecture to meet growth at a fraction of the cost presented by third parties

Benefit #1	Reduced CapEx
Benefit #2	Instantly meet customer demand by scaling infrastructure as needed

Benefit #1

Reduced CapEx

Benefit #2

Instantly meet customer demand by scaling infrastructure as needed

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Overview

OnCampus Advertising’s Scalable SaaS Architecture

Operational Impact

Quantitative Benefit