Case Studies Omnitracs Territory Planner

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	Omnitracs Territory Planner

Omnitracs Territory Planner

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Fleet Management Systems (FMS)
Applicable Industries	Food & Beverage
Applicable Functions	Business Operation Logistics & Transportation
Use Cases	Fleet Management
Services	Software Design & Engineering Services System Integration
Challenge	Thakorn Yunsamarn, distribution manager for Thai Pure Drinks, realized during one of his re-routing sessions that bringing in sales managers from each branch office to manually perform re-routes was inefficient. “This month long process was proving to be very ineffective in today’s technology age. That’s when we learned about Omnitracs Roadnet Technologies’ Territory Planner®,” Thakorn explained. He knew that Territory Planner software would streamline their re-route process, allowing Thai Pure Drinks to become more cost-effective, efficient and strategic. Although Thakorn had some hesitation from sales managers, he was able to overcome their reservations by including them during the initial re-route. This allowed the sales managers to be more comfortable with the results and trust Territory Planner. Since their initial implementation, Thakorn performs re-routes every six months. Read More
About Customer	Thai Pure Drinks is the largest soft drink company in Thailand for bottling and distributing Coca-Cola products. Headquartered in Bangkok, Thailand, they have 61 sales offices and 6 bottling plants throughout 62 of the 76 provinces in Thailand. They manage more than 1,200 routes to service their vast customer base. Their customers include provision and food shops, grocery and convenience stores, restaurants, hotels and wholesalers. Read More
Solution	Thakorn Yunsamarn, distribution manager for Thai Pure Drinks, realized during one of his re-routing sessions that bringing in sales managers from each branch office to manually perform re-routes was inefficient. “This month long process was proving to be very ineffective in today’s technology age. That’s when we learned about Omnitracs Roadnet Technologies’ Territory Planner®,” Thakorn explained. He knew that Territory Planner software would streamline their re-route process, allowing Thai Pure Drinks to become more cost-effective, efficient and strategic. Although Thakorn had some hesitation from sales managers, he was able to overcome their reservations by including them during the initial re-route. This allowed the sales managers to be more comfortable with the results and trust Territory Planner. Since their initial implementation, Thakorn performs re-routes every six months. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Fleet Management Systems (FMS)

Applicable Industries

Food & Beverage

Applicable Functions

Business Operation

Logistics & Transportation

Use Cases

Fleet Management

Services

Software Design & Engineering Services

System Integration

Challenge

Thakorn Yunsamarn, distribution manager for Thai Pure Drinks, realized during one of his re-routing sessions that bringing in sales managers from each branch office to manually perform re-routes was inefficient. “This month long process was proving to be very ineffective in today’s technology age. That’s when we learned about Omnitracs Roadnet Technologies’ Territory Planner®,” Thakorn explained. He knew that Territory Planner software would streamline their re-route process, allowing Thai Pure Drinks to become more cost-effective, efficient and strategic. Although Thakorn had some hesitation from sales managers, he was able to overcome their reservations by including them during the initial re-route. This allowed the sales managers to be more comfortable with the results and trust Territory Planner. Since their initial implementation, Thakorn performs re-routes every six months.

About Customer

Thai Pure Drinks is the largest soft drink company in Thailand for bottling and distributing Coca-Cola products. Headquartered in Bangkok, Thailand, they have 61 sales offices and 6 bottling plants throughout 62 of the 76 provinces in Thailand. They manage more than 1,200 routes to service their vast customer base. Their customers include provision and food shops, grocery and convenience stores, restaurants, hotels and wholesalers.

Solution

Impact #1	Thakorn has been most impressed with the results he has experienced in the Bangkok region. In 2001, prior to Territory Planner’s implementation, the Bangkok facility had approximately 497 daily routes. Thakorn used Territory Planner to create various scenarios, to reduce the number of daily routes, therefore reducing overall expenses. Additionally, Thakorn is able to use Territory Planner to plan for increases in volume due to seasonal fluctuations.
Impact #2	Omnitracs Roadnet Technologies’ software is capable of handling Thai language characters, streamlining the process for Thai Pure Drinks, LTD. And since the maps are also available in Thai, “re-routes and driver directions are even easier for our staff,” stated Thakorn.
Impact #3	“Territory Planner has proven to be a very valuable tool for Thai Pure Drinks’ management team to make quick and informed decisions for sales territories and route analysis,” Thakorn explained. “The time to create territories and routes for different scenarios was drastically reduced.” Thai Pure Drinks has also made use of Territory Planner’s extensive reporting functionality, which provides them with data they need to make informed decisions for each of their distribution centers.

Impact #1

Thakorn has been most impressed with the results he has experienced in the Bangkok region. In 2001, prior to Territory Planner’s implementation, the Bangkok facility had approximately 497 daily routes. Thakorn used Territory Planner to create various scenarios, to reduce the number of daily routes, therefore reducing overall expenses. Additionally, Thakorn is able to use Territory Planner to plan for increases in volume due to seasonal fluctuations.

Impact #2

Omnitracs Roadnet Technologies’ software is capable of handling Thai language characters, streamlining the process for Thai Pure Drinks, LTD. And since the maps are also available in Thai, “re-routes and driver directions are even easier for our staff,” stated Thakorn.

Impact #3

“Territory Planner has proven to be a very valuable tool for Thai Pure Drinks’ management team to make quick and informed decisions for sales territories and route analysis,” Thakorn explained. “The time to create territories and routes for different scenarios was drastically reduced.” Thai Pure Drinks has also made use of Territory Planner’s extensive reporting functionality, which provides them with data they need to make informed decisions for each of their distribution centers.

Benefit #1	75% reduction in time to perform re-routes
Benefit #2	12% reduction in total routes (Bangkok region)

Benefit #1

75% reduction in time to perform re-routes

Benefit #2

12% reduction in total routes (Bangkok region)

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Overview

Omnitracs Territory Planner

Operational Impact

Quantitative Benefit