Veeva Systems
Case Studies
Omnichannel Content Strategy Implementation in Large Biopharma
Overview
Omnichannel Content Strategy Implementation in Large BiopharmaVeeva Systems |
Analytics & Modeling - Machine Learning | |
Buildings Cement | |
Product Research & Development Sales & Marketing | |
Building Automation & Control Speech Recognition | |
Operational Impact
The implementation of the omnichannel content strategy led to significant changes in the company's operations. Teams that had previously worked separately, such as Brand, IT, Medical, and Commercial, started to collaborate more closely to execute their omnichannel content strategies. This was driven by the need for a consistent voice in the customer experience, which required a unified team approach. The company also started to leverage AI and machine learning to automate content delivery based on data-driven decisions. This focus on data and decision-making was a key part of the company's next big focus. | |