Cloudflare Case Studies OkCupid helps people find love, while Cloudflare bullet-proofs its infrastructure

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	OkCupid helps people find love, while Cloudflare bullet-proofs its infrastructure Cloudflare

OkCupid helps people find love, while Cloudflare bullet-proofs its infrastructure

Cloudflare

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	Software
Applicable Functions	Sales & Marketing
Use Cases	Cybersecurity
Services	Cloud Planning, Design & Implementation Services Cybersecurity Services
Challenge	OkCupid, a popular online dating site, was looking for a solution to shield its website from online threats and to ensure strong security and high availability for its growing user base. The company needed a solution that could handle its large volume of traffic and provide robust security protection. Additionally, OkCupid wanted to improve its page load times, particularly for its users in the United States and the United Kingdom. Read More
About Customer	OkCupid is an online dating site that uses algorithmic magic to help millions of people connect online and find love. Unlike other dating sites, OkCupid’s core functionality is always free, and the site boasts a rich profile and matching system. The company has quickly risen to rival the superiority of other online dating sites, one of which—Match.com—acquired OkCupid in 2011. Today, with 10 million active users and over one million app installs per week, OkCupid is a favorite destination for people looking to find love online. Read More
Solution	OkCupid started using Cloudflare to shield its website from online threats and to ensure strong security and high availability for its growing user base. Cloudflare’s integrated performance and security solutions, and its globally distributed network (43 data centers as of August 2015) were key to this solution. In addition to the robust security protection, the company benefited from improved page load times: in the United States, users on the West Coast experienced a 30% improvement in page load times, and in the United Kingdom, Cloudflare cut page load times by 50%—a dramatic improvement for its UK user base. Both website and mobile users experienced these improvements. OkCupid also experienced speed optimizations to its dynamic content. Cloudflare improved the API response time by performing SSL handshakes closer to end users. Moreover, Cloudflare helped OkCupid avoid TCP slow start by reusing connections between Cloudflare’s edge and OkCupid’s origin. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Software

Applicable Functions

Sales & Marketing

Use Cases

Cybersecurity

Services

Cloud Planning, Design & Implementation Services

Cybersecurity Services

Challenge

OkCupid, a popular online dating site, was looking for a solution to shield its website from online threats and to ensure strong security and high availability for its growing user base. The company needed a solution that could handle its large volume of traffic and provide robust security protection. Additionally, OkCupid wanted to improve its page load times, particularly for its users in the United States and the United Kingdom.

About Customer

OkCupid is an online dating site that uses algorithmic magic to help millions of people connect online and find love. Unlike other dating sites, OkCupid’s core functionality is always free, and the site boasts a rich profile and matching system. The company has quickly risen to rival the superiority of other online dating sites, one of which—Match.com—acquired OkCupid in 2011. Today, with 10 million active users and over one million app installs per week, OkCupid is a favorite destination for people looking to find love online.

Solution

OkCupid started using Cloudflare to shield its website from online threats and to ensure strong security and high availability for its growing user base. Cloudflare’s integrated performance and security solutions, and its globally distributed network (43 data centers as of August 2015) were key to this solution. In addition to the robust security protection, the company benefited from improved page load times: in the United States, users on the West Coast experienced a 30% improvement in page load times, and in the United Kingdom, Cloudflare cut page load times by 50%—a dramatic improvement for its UK user base. Both website and mobile users experienced these improvements. OkCupid also experienced speed optimizations to its dynamic content. Cloudflare improved the API response time by performing SSL handshakes closer to end users. Moreover, Cloudflare helped OkCupid avoid TCP slow start by reusing connections between Cloudflare’s edge and OkCupid’s origin.

Impact #1	OkCupid experienced a 100% clean traffic.
Impact #2	The company saved nearly 80% on its bandwidth bill compared to direct to origin by taking advantage of Cloudflare’s caching capabilities, especially for images—one of the main assets that consume large amount of bandwidth.
Impact #3	Cloudflare improved the API response time by performing SSL handshakes closer to end users.

Impact #1

OkCupid experienced a 100% clean traffic.

Impact #2

The company saved nearly 80% on its bandwidth bill compared to direct to origin by taking advantage of Cloudflare’s caching capabilities, especially for images—one of the main assets that consume large amount of bandwidth.

Impact #3

Cloudflare improved the API response time by performing SSL handshakes closer to end users.

Benefit #1	80% bandwidth savings
Benefit #2	50% faster page load times in the United Kingdom
Benefit #3	30% improvement in page load times in the United States

Benefit #1

80% bandwidth savings

Benefit #2

50% faster page load times in the United Kingdom

Benefit #3

30% improvement in page load times in the United States

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Overview

OkCupid helps people find love, while Cloudflare bullet-proofs its infrastructure

Operational Impact

Quantitative Benefit