Lectra Case Studies ODLO Staying One Step ahead with 3D technology

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	ODLO Staying One Step ahead with 3D technology Lectra

ODLO Staying One Step ahead with 3D technology

Lectra

Technology Category	Analytics & Modeling - Digital Twin / Simulation Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries	Apparel Consumer Goods
Applicable Functions	Product Research & Development Quality Assurance
Use Cases	Digital Twin Rapid Prototyping
Services	Software Design & Engineering Services System Integration
Challenge	Odlo, a renowned technical sportswear brand, aimed to expand its consumer base by targeting more performance-oriented customers. To achieve this, the company needed to speed up its product development process to quickly react to fashion and weather trends. This would enable them to get new products to stores in time to capitalize on market demand. The challenge was to streamline the development process while maintaining the high quality and performance standards that Odlo is known for. Read More
About Customer	Odlo is a technical sportswear brand established in Norway in 1946 and now headquartered in Switzerland. The company designs, produces, and retails high-performance sportswear and is sold in 25 countries with 4,500 points of sale worldwide, including 36 of its own stores and 14 outlet stores. Odlo is known for its innovative fabrics and holds a significant market share in the sports underwear category in Europe. The brand aims to stay ahead of market trends and ensure that its products are the first to arrive on the market. Read More
Solution	Odlo adopted Lectra's Modaris 3D patternmaking solution for its product development department. This 3D prototyping technology significantly reduced the number of physical samples and fittings required, thereby speeding up the development process. The solution also improved communication and reduced misunderstandings between Odlo’s teams in Switzerland and Portugal by allowing everyone to work from the same image in real time. This led to more efficient operations and cost savings. The technology also enabled Odlo's patternmakers to take more creative risks, as they could instantly see the impact of their changes in multiple positions without the need for physical samples. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Digital Twin / Simulation

Functional Applications - Product Lifecycle Management Systems (PLM)

Applicable Industries

Apparel

Consumer Goods

Applicable Functions

Product Research & Development

Quality Assurance

Use Cases

Digital Twin

Rapid Prototyping

Services

Software Design & Engineering Services

System Integration

Challenge

Odlo, a renowned technical sportswear brand, aimed to expand its consumer base by targeting more performance-oriented customers. To achieve this, the company needed to speed up its product development process to quickly react to fashion and weather trends. This would enable them to get new products to stores in time to capitalize on market demand. The challenge was to streamline the development process while maintaining the high quality and performance standards that Odlo is known for.

About Customer

Odlo is a technical sportswear brand established in Norway in 1946 and now headquartered in Switzerland. The company designs, produces, and retails high-performance sportswear and is sold in 25 countries with 4,500 points of sale worldwide, including 36 of its own stores and 14 outlet stores. Odlo is known for its innovative fabrics and holds a significant market share in the sports underwear category in Europe. The brand aims to stay ahead of market trends and ensure that its products are the first to arrive on the market.

Solution

Odlo adopted Lectra's Modaris 3D patternmaking solution for its product development department. This 3D prototyping technology significantly reduced the number of physical samples and fittings required, thereby speeding up the development process. The solution also improved communication and reduced misunderstandings between Odlo’s teams in Switzerland and Portugal by allowing everyone to work from the same image in real time. This led to more efficient operations and cost savings. The technology also enabled Odlo's patternmakers to take more creative risks, as they could instantly see the impact of their changes in multiple positions without the need for physical samples.

Impact #1	Improved communication and reduced misunderstandings between teams in different locations.
Impact #2	Increased efficiency in the product development process, allowing for quicker market response.
Impact #3	Enabled patternmakers to take more creative risks by visualizing changes instantly.

Impact #1

Improved communication and reduced misunderstandings between teams in different locations.

Impact #2

Increased efficiency in the product development process, allowing for quicker market response.

Impact #3

Enabled patternmakers to take more creative risks by visualizing changes instantly.

Benefit #1	Odlo holds a 20-60% share of the sports underwear category in Europe.
Benefit #2	The adoption of Modaris 3D has led to significant time savings in prototyping.
Benefit #3	Cost savings achieved by reducing the number of physical samples required.

Benefit #1

Odlo holds a 20-60% share of the sports underwear category in Europe.

Benefit #2

The adoption of Modaris 3D has led to significant time savings in prototyping.

Benefit #3

Cost savings achieved by reducing the number of physical samples required.

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Overview

ODLO Staying One Step ahead with 3D technology

Operational Impact

Quantitative Benefit