Domo Case Studies Odele Makes Its Business Shine With Domo

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	Odele Makes Its Business Shine With Domo Domo

Odele Makes Its Business Shine With Domo

Domo

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods
Applicable Functions	Sales & Marketing Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	Data Science Services
Challenge	Odele, a startup in the consumer packaged goods industry, was struggling with managing data using spreadsheets. The process was time-consuming and frustrating, taking up entire days to clean, code, and plug data into spreadsheets. The founders of Odele, coming from a corporate CPG background, understood the importance of data in expanding their brand. They wanted to build a data-driven business from the outset, but the initial struggles with spreadsheets were a significant challenge. They needed a solution that would allow them to make quicker decisions and ensure every dollar spent was being utilized in the best possible way. Read More
About Customer	Odele is a startup in the consumer packaged goods industry that was founded out of frustration with the multitude of different shampoos, conditioners, and body washes for every member of a family. The founders of Odele set out to create a clean beauty brand that delivers premium products everyone can love, all at an affordable price. Coming from a corporate CPG background, the founders knew the importance of data in bringing their new brand to the broadest audience possible. Despite being only two years old, Odele has quickly grown from concept to being on the shelves of major retailers like Target and being featured on the Today Show. Read More
Solution	Odele decided to use Domo, a BI & Analytics product, to put data at the foundation of their business. Domo allowed Odele's founders to broaden their insights beyond general sales performance down to the SKU, store, and promotion level. This enabled them to see the impact of changes in pricing and promotions on sales velocity at both high- and low-volume stores, allowing them to better predict future sales performance. Domo was also used to track inventory on a store-by-store basis, helping Odele identify where it needed to send additional products or redeploy products from low-performing stores to higher-performing markets. This helped Odele ensure its products were always on the shelf, which was critical for building customer habits, driving revenue, and gaining favorable shelf space over competitors. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

Data Science Services

Challenge

Odele, a startup in the consumer packaged goods industry, was struggling with managing data using spreadsheets. The process was time-consuming and frustrating, taking up entire days to clean, code, and plug data into spreadsheets. The founders of Odele, coming from a corporate CPG background, understood the importance of data in expanding their brand. They wanted to build a data-driven business from the outset, but the initial struggles with spreadsheets were a significant challenge. They needed a solution that would allow them to make quicker decisions and ensure every dollar spent was being utilized in the best possible way.

About Customer

Odele is a startup in the consumer packaged goods industry that was founded out of frustration with the multitude of different shampoos, conditioners, and body washes for every member of a family. The founders of Odele set out to create a clean beauty brand that delivers premium products everyone can love, all at an affordable price. Coming from a corporate CPG background, the founders knew the importance of data in bringing their new brand to the broadest audience possible. Despite being only two years old, Odele has quickly grown from concept to being on the shelves of major retailers like Target and being featured on the Today Show.

Solution

Odele decided to use Domo, a BI & Analytics product, to put data at the foundation of their business. Domo allowed Odele's founders to broaden their insights beyond general sales performance down to the SKU, store, and promotion level. This enabled them to see the impact of changes in pricing and promotions on sales velocity at both high- and low-volume stores, allowing them to better predict future sales performance. Domo was also used to track inventory on a store-by-store basis, helping Odele identify where it needed to send additional products or redeploy products from low-performing stores to higher-performing markets. This helped Odele ensure its products were always on the shelf, which was critical for building customer habits, driving revenue, and gaining favorable shelf space over competitors.

Impact #1	Odele was able to save time and make quicker decisions with Domo.
Impact #2	Domo helped Odele drive decisions to ensure every dollar spent was being utilized in the best possible way.
Impact #3	Odele was able to track sales performance to inform future assortment recommendations and promotional activity.

Impact #1

Odele was able to save time and make quicker decisions with Domo.

Impact #2

Domo helped Odele drive decisions to ensure every dollar spent was being utilized in the best possible way.

Impact #3

Odele was able to track sales performance to inform future assortment recommendations and promotional activity.

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Overview

Odele Makes Its Business Shine With Domo

Operational Impact