IBM
Case Studies
Octagon improves conversion with optimized customer experience
Overview
Octagon improves conversion with optimized customer experienceIBM |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Business Operation Sales & Marketing | |
Data Science Services | |
Operational Impact
Octagon Insurance was able to develop actionable insights to optimize their website. | |
Octagon Insurance was able to capture each and every website customer interaction. | |
The company was not only able to identify the number of users affected, but was also able to assess the revenue impact of issues in the insurance application process. | |
Quantitative Benefit
Increase conversion rates by 22 percent within six months | |
Decrease validation errors by 40 percent | |
Improve end-of-funnel conversion by 25 percent | |