Nuzest's Journey to Automate Order to Cash and 3PL Processes with Celigo

Nuzest Life, a provider of all-natural, plant-based nutritional supplements, faced significant challenges in managing its European operations. The European distributor for Nuzest Life products operated on razor-thin margins, making it crucial to find economies of scale to grow and be successful. The distributor's head, Bradon David, had purchased Netsuite to manage their ERP system, but the first challenge was integrating and automating their 3PL fulfillment systems. Another challenge was the multi-country requirements of Europe, such as multi-language, multi-currency, and multi-tax, coupled with a minimal workforce. The distributor needed to connect and automate various ecommerce websites with Netsuite to handle order to cash activities properly. These included eBay, Amazon, Shopify, and other local ecommerce channels like Allegro in Poland. Failure to address this would negatively impact the distributor’s profitability and hamper their ability to grow the business. The distributor initially used a prebuilt point-to-point connector for the 3PL/fulfillment integration, but it proved to be clunky, not enterprise-grade, and lacked flexibility.

Nuzest Life is a company that provides all-natural, plant-based nutritional supplements. The company was founded in 2005 and has its products scientifically researched and formulated in Australia. Nuzest has manufacturing facilities in Europe, Australia, and the US, and distributes its products worldwide. In Europe, the distributor chose to use Netsuite as its ERP system and paired up with an IT Integrator, GoLive Experts, to integrate with their 3PL and ecommerce websites like Amazon, eBay, and Shopify. The goal was to scale the business and provide Nuzest products to all European countries with a minimal number of employees.