Canto Case Studies NuVasive Streamlines Brand Management with Canto

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	NuVasive Streamlines Brand Management with Canto Canto

NuVasive Streamlines Brand Management with Canto

Canto

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Education Healthcare & Hospitals
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Inventory Management Time Sensitive Networking
Services	Training
Challenge	NuVasive, a leading spine technology company, was facing challenges in managing its diverse brand assets effectively. With over 25 locations worldwide and a rapidly expanding portfolio of products, the company's in-house creative marketing team was struggling to keep up with the growing family of brands. The team was using Box for brand management, but found it lacking in visual navigation and search capabilities. The goal was to bring NuVasive's brand management in-house and find a platform that could help the team manage its assets more efficiently, cut down on production bottlenecks, and improve brand consistency. Read More
About Customer	NuVasive is a healthcare company dedicated to becoming the world’s top spine technology company. The company is known for its disruptive innovations that change the lives of more than 200,000 patients each year. Their groundbreaking developments in specialized orthopedics and surgical materials are enhanced by neuromonitoring and procedurally-integrated software systems. With more than 25 locations worldwide, NuVasive works with leading surgeons to transform surgical procedures with technology-enabled products that improve clinical, operational, and financial outcomes. The company also provides state-of-the-art education and hands-on training as part of its commitment to improving patients’ lives. Read More
Solution	NuVasive found the solution in Canto, a digital asset management (DAM) platform. Canto's intuitive interface, visual-first design, and organizational tools set it apart from other options. A key feature that appealed to NuVasive was Canto's ability to allow users to download multiple file types from a single asset and handle the conversion within the platform. This ensured that users would download the correct file type for a particular use case. The creative team migrated NuVasive’s diverse digital assets into the centralized DAM system, organizing and tagging them for easy future access. The platform was rolled out to the rest of the organization, streamlining workflows by allowing people to quickly locate and access the correct files for presentations and sales enablement materials. NuVasive also used Canto's portal features to provide a curated experience for visitors and transitioned their style guidelines into Canto for effective brand management. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Education

Healthcare & Hospitals

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Inventory Management

Time Sensitive Networking

Services

Training

Challenge

NuVasive, a leading spine technology company, was facing challenges in managing its diverse brand assets effectively. With over 25 locations worldwide and a rapidly expanding portfolio of products, the company's in-house creative marketing team was struggling to keep up with the growing family of brands. The team was using Box for brand management, but found it lacking in visual navigation and search capabilities. The goal was to bring NuVasive's brand management in-house and find a platform that could help the team manage its assets more efficiently, cut down on production bottlenecks, and improve brand consistency.

About Customer

NuVasive is a healthcare company dedicated to becoming the world’s top spine technology company. The company is known for its disruptive innovations that change the lives of more than 200,000 patients each year. Their groundbreaking developments in specialized orthopedics and surgical materials are enhanced by neuromonitoring and procedurally-integrated software systems. With more than 25 locations worldwide, NuVasive works with leading surgeons to transform surgical procedures with technology-enabled products that improve clinical, operational, and financial outcomes. The company also provides state-of-the-art education and hands-on training as part of its commitment to improving patients’ lives.

Solution

NuVasive found the solution in Canto, a digital asset management (DAM) platform. Canto's intuitive interface, visual-first design, and organizational tools set it apart from other options. A key feature that appealed to NuVasive was Canto's ability to allow users to download multiple file types from a single asset and handle the conversion within the platform. This ensured that users would download the correct file type for a particular use case. The creative team migrated NuVasive’s diverse digital assets into the centralized DAM system, organizing and tagging them for easy future access. The platform was rolled out to the rest of the organization, streamlining workflows by allowing people to quickly locate and access the correct files for presentations and sales enablement materials. NuVasive also used Canto's portal features to provide a curated experience for visitors and transitioned their style guidelines into Canto for effective brand management.

Impact #1	The implementation of Canto has significantly improved NuVasive's brand management. The platform has enhanced control, consistency, and efficiency in managing brand content. It has empowered people throughout the company to access approved materials when they need them, saving time and streamlining workflows. The ability to share upload links with vendors has also proved to be a huge time saver, eliminating a step in the process. The transition of NuVasive’s style guidelines into Canto has made it much easier to share them internally and externally. With a more consistent brand experience, NuVasive is in a position to continue pushing forward with new innovations in spine surgery technology.

Impact #1

The implementation of Canto has significantly improved NuVasive's brand management. The platform has enhanced control, consistency, and efficiency in managing brand content. It has empowered people throughout the company to access approved materials when they need them, saving time and streamlining workflows. The ability to share upload links with vendors has also proved to be a huge time saver, eliminating a step in the process. The transition of NuVasive’s style guidelines into Canto has made it much easier to share them internally and externally. With a more consistent brand experience, NuVasive is in a position to continue pushing forward with new innovations in spine surgery technology.

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Overview

NuVasive Streamlines Brand Management with Canto

Operational Impact