NuggetBot's Successful Fundraising Campaign for Operation Underground Railroad

PPC Entourage, an agency that optimizes and expands Amazon sponsored product campaigns, created a charity organization called Days of Nuggets in 2019. The organization's mission was to raise awareness for Operation Underground Railroad (O.U.R.), a non-profit fighting against child human trafficking. In their first year, they hosted a fundraiser called '12 Days of Nuggets', where marketing experts from the Amazon selling and e-commerce space shared knowledge and insights. The challenge was to raise awareness and reach more potential donors for O.U.R. To achieve this, Days of Nuggets partnered with Angela Allan and Trilce Jiron on a Chat Marketing campaign. Their goal was to keep people involved in the event and encourage donations for O.U.R. They faced the challenge of engaging attendees, collecting their contact information, and encouraging them to donate.

The customer in this case study is PPC Entourage, an agency that helps businesses optimize and expand Amazon sponsored product campaigns to increase sales and profits. In 2019, the company created Days of Nuggets, a charity organization with a mission to raise awareness for the Operation Underground Railroad (O.U.R.), an organization that is fighting to end human trafficking among children of all ages. This was the first year the non-profit hosted the fundraiser “12 Days of Nuggets” where various marketing experts from the Amazon selling and e-commerce space gathered to share knowledge, tips, and insights, followed by an Amazon Mega Event webinar to further help attendees grow their Amazon business while gathering donations for the cause.