Overview
![]() |
NuggetBot's Successful Fundraising Campaign for Operation Underground RailroadManyChat |
Application Infrastructure & Middleware - Event-Driven Application Sensors - Liquid Detection Sensors | |
E-Commerce | |
Sales & Marketing | |
Onsite Human Safety Management | |
Operational Impact
The campaign was a success, helping Days of Nuggets connect in a meaningful way with its audience and gain a new way to drive donations for the non-profit. The use of NuggetBot, a website pop-up, and a tiered prize system effectively engaged attendees and encouraged them to donate. The campaign also successfully collected contact information from attendees, which can be used for future fundraising efforts. The live streaming of the event on Facebook Live also increased engagement and reach. The campaign demonstrated the power of innovative digital marketing strategies in raising awareness and funds for a noble cause. | |
Quantitative Benefit
Raised over $45,000 in donations for O.U.R. | |
Gained 304 subscribers from January 7th to January 21st | |
The donations website pop-up made 4735 impressions, with 269 opt-ins | |