Veeva Systems
Case Studies
Novo Nordisk: Embracing Modular Content for Efficient Content Management
Overview
Novo Nordisk: Embracing Modular Content for Efficient Content ManagementVeeva Systems |
Buildings Cement | |
Product Research & Development | |
Building Automation & Control Time Sensitive Networking | |
Training | |
Operational Impact
The adoption of modular content has transformed the way Novo Nordisk manages its content. The company has been able to scale its transformation culture with modular content, turning innovative ideas into tangible results. The company has also been able to manage expectations better, particularly in terms of timelines for game-changing innovations. The mindset shift across stakeholders, especially with agencies, has been managed effectively, with change management, enablement, and a step-by-step approach to the transition. The company has also been able to foster healthy competition within teams, with everyone able to highlight potential improvements in the process and act upon them. Looking ahead, Novo Nordisk plans to improve content accessibility and partner with Veeva for their next-generation brand portal. The company also plans to leverage data and analytics to measure content use and reuse, time to market, cost avoidance, time savings with lean MLR, and customer satisfaction. | |
Quantitative Benefit
Managing six times more content at a reduced cost | |
Adopted the foundational steps at scale | |
Established the content factory as a single source of truth with Vault PromoMats | |