MoEngage Case Studies Nostragamus Boosts Push Notification Delivery by 50% with MoEngage's Push Amplification+

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	Nostragamus Boosts Push Notification Delivery by 50% with MoEngage's Push Amplification+ MoEngage

Nostragamus Boosts Push Notification Delivery by 50% with MoEngage's Push Amplification+

MoEngage

Applicable Industries	Equipment & Machinery Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Last Mile Delivery Leakage & Flood Monitoring
Challenge	Nostragamus, India's first prediction-based fantasy sports app, was facing a significant challenge with its push notification delivery, which was affecting its overall user retention strategy. The company found that 55% of their users were using Chinese Original Equipment Manufacturers (OEMs), and 30% of these users were using Xiaomi devices. This posed a problem as OS and device-level restrictions cut off the device from Google Cloud Messaging (GCM), an essential component for push notifications to reach the customer. As a result, there was a significant drop in the delivery of push notifications and user engagement, which heavily impacted the business. Read More
About Customer	Nostragamus is India's first prediction-based fantasy sports app, boasting over 5 million users. The company was established two and a half years ago with the goal of creating a fantasy sports app tailored for the Indian audience. Instead of choosing an 11-member team, users are asked to pick from any 15 specific events for a given match, such as the biggest scorer or biggest wicket-taker. This unique approach allowed Nostragamus to expand their app services to games beyond Cricket and Football, including Badminton, Tennis, Kabaddi, Hockey, and others. The app is available in Hindi and is accessible across Android, iOS, and web platforms. Read More
Solution	Nostragamus turned to MoEngage's 'Push Amplification+' to address this challenge. The solution enabled Nostragamus to produce timely, relevant messaging to engage its users across different levels of the onboarding journey. The implementation of 'Push Amplification+' resulted in a 40% uplift in overall delivery rates across all devices within a few weeks. For users active in the last 30 days, the delivery rates increased by 50%. The solution was particularly effective for Xiaomi devices, with a 75% increase in delivery rates. The solution also led to a 25% increase in 30-day retention of users on Xiaomi devices and a 5% increase in 30-day retention of users on Chinese OEMs. Read More Log in to view content
Contents

Applicable Industries

Equipment & Machinery

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Last Mile Delivery

Leakage & Flood Monitoring

Challenge

Nostragamus, India's first prediction-based fantasy sports app, was facing a significant challenge with its push notification delivery, which was affecting its overall user retention strategy. The company found that 55% of their users were using Chinese Original Equipment Manufacturers (OEMs), and 30% of these users were using Xiaomi devices. This posed a problem as OS and device-level restrictions cut off the device from Google Cloud Messaging (GCM), an essential component for push notifications to reach the customer. As a result, there was a significant drop in the delivery of push notifications and user engagement, which heavily impacted the business.

About Customer

Nostragamus is India's first prediction-based fantasy sports app, boasting over 5 million users. The company was established two and a half years ago with the goal of creating a fantasy sports app tailored for the Indian audience. Instead of choosing an 11-member team, users are asked to pick from any 15 specific events for a given match, such as the biggest scorer or biggest wicket-taker. This unique approach allowed Nostragamus to expand their app services to games beyond Cricket and Football, including Badminton, Tennis, Kabaddi, Hockey, and others. The app is available in Hindi and is accessible across Android, iOS, and web platforms.

Solution

Nostragamus turned to MoEngage's 'Push Amplification+' to address this challenge. The solution enabled Nostragamus to produce timely, relevant messaging to engage its users across different levels of the onboarding journey. The implementation of 'Push Amplification+' resulted in a 40% uplift in overall delivery rates across all devices within a few weeks. For users active in the last 30 days, the delivery rates increased by 50%. The solution was particularly effective for Xiaomi devices, with a 75% increase in delivery rates. The solution also led to a 25% increase in 30-day retention of users on Xiaomi devices and a 5% increase in 30-day retention of users on Chinese OEMs.

Impact #1	The implementation of MoEngage's 'Push Amplification+' not only improved Nostragamus's push notification delivery rates but also significantly enhanced user engagement and retention. The solution was particularly effective for users on Xiaomi devices and other Chinese OEMs, which constituted a significant portion of Nostragamus's user base. The increased delivery rates led to a boost in user sessions per month, with a 33% increase on Xiaomi devices and a 16% increase on other Chinese OEMs. Furthermore, the solution also led to a significant increase in average user spend, with a 4X increase on Xiaomi devices and a 2X increase on other Chinese OEMs.

Impact #1

The implementation of MoEngage's 'Push Amplification+' not only improved Nostragamus's push notification delivery rates but also significantly enhanced user engagement and retention. The solution was particularly effective for users on Xiaomi devices and other Chinese OEMs, which constituted a significant portion of Nostragamus's user base. The increased delivery rates led to a boost in user sessions per month, with a 33% increase on Xiaomi devices and a 16% increase on other Chinese OEMs. Furthermore, the solution also led to a significant increase in average user spend, with a 4X increase on Xiaomi devices and a 2X increase on other Chinese OEMs.

Benefit #1	40% uplift in overall delivery rates across all devices
Benefit #2	50% increase in delivery rates for users active in the last 30 days
Benefit #3	75% increase in delivery rates for users on Xiaomi devices

Benefit #1

40% uplift in overall delivery rates across all devices

Benefit #2

50% increase in delivery rates for users active in the last 30 days

Benefit #3

75% increase in delivery rates for users on Xiaomi devices

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Overview

Nostragamus Boosts Push Notification Delivery by 50% with MoEngage's Push Amplification+

Operational Impact

Quantitative Benefit