Adverity Case Studies No More Data Headaches at Mediahub

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	No More Data Headaches at Mediahub Adverity

No More Data Headaches at Mediahub

Adverity

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Mediahub, a global media planning and buying agency, was facing daily operational difficulties with handling ad performance data for multiple clients coming from multiple advertising platforms. The agency had employed a full-time data engineer to build an in-house solution with API connectors to fetch data from popular ad platforms and store it into the internal database. However, these APIs would often change or update, sometimes overnight and without prior warning, which would break these connectors. The data engineer had to spend a lot of time and effort in fixing them. Read More
About Customer	Mediahub is a global media planning and buying agency of the MullenLowe Group network, a part of the multinational advertising and marketing company IPG. Launched in 2005, the agency has over 900 employees in 10 countries, and serves clients such as Western Union, Netflix, Formula E, Harley-Davidson, Dropbox, Pinterest, and Twitch. In 2019 Mediahub was named “Media Agency of the Year” by Ad Age. The agency is specialized in providing media data analytics solutions. Read More
Solution	Mediahub introduced Adverity as the solution for data integration. Data from advertising platforms such as Google Campaign Manager or Facebook is collected and integrated in Adverity, and then sent to a database hosted on AWS, where it is transformed and sent to various analytics and data visualization tools used throughout the agency. At the moment when the implementation started, Adverity was actually missing one of the key data connectors for Mediahub. However, Adverity quickly built this connector, and within a matter of weeks they did it. Even while building the connector Adverity provided an interim solution to get the data from this platform into the system, with only a slightly lower level of automation. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Mediahub, a global media planning and buying agency, was facing daily operational difficulties with handling ad performance data for multiple clients coming from multiple advertising platforms. The agency had employed a full-time data engineer to build an in-house solution with API connectors to fetch data from popular ad platforms and store it into the internal database. However, these APIs would often change or update, sometimes overnight and without prior warning, which would break these connectors. The data engineer had to spend a lot of time and effort in fixing them.

About Customer

Mediahub is a global media planning and buying agency of the MullenLowe Group network, a part of the multinational advertising and marketing company IPG. Launched in 2005, the agency has over 900 employees in 10 countries, and serves clients such as Western Union, Netflix, Formula E, Harley-Davidson, Dropbox, Pinterest, and Twitch. In 2019 Mediahub was named “Media Agency of the Year” by Ad Age. The agency is specialized in providing media data analytics solutions.

Solution

Mediahub introduced Adverity as the solution for data integration. Data from advertising platforms such as Google Campaign Manager or Facebook is collected and integrated in Adverity, and then sent to a database hosted on AWS, where it is transformed and sent to various analytics and data visualization tools used throughout the agency. At the moment when the implementation started, Adverity was actually missing one of the key data connectors for Mediahub. However, Adverity quickly built this connector, and within a matter of weeks they did it. Even while building the connector Adverity provided an interim solution to get the data from this platform into the system, with only a slightly lower level of automation.

Impact #1	Reports and dashboards are now fully automated, with reliable data streams, eliminating delays and stress for the data team.
Impact #2	Data analysts now use only 10% of their time on data management, and can work on more interesting and valuable projects for clients.
Impact #3	The time saved is invested into creating innovative tech solutions for clients, bringing new revenue streams for the agency.

Impact #1

Reports and dashboards are now fully automated, with reliable data streams, eliminating delays and stress for the data team.

Impact #2

Data analysts now use only 10% of their time on data management, and can work on more interesting and valuable projects for clients.

Impact #3

The time saved is invested into creating innovative tech solutions for clients, bringing new revenue streams for the agency.

Benefit #1	Reduced time spent on data management by 90%
Benefit #2	Increased the reliability of client reporting
Benefit #3	Increased the confidence in the data shown in these reports

Benefit #1

Reduced time spent on data management by 90%

Benefit #2

Increased the reliability of client reporting

Benefit #3

Increased the confidence in the data shown in these reports

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Overview

No More Data Headaches at Mediahub

Operational Impact

Quantitative Benefit