Infobip
Case Studies
NLB Banka: Boosting Sales Leads by 30% Through New Communication Channel
Overview
NLB Banka: Boosting Sales Leads by 30% Through New Communication ChannelInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance Telecommunications | |
Quality Assurance Sales & Marketing | |
Time Sensitive Networking Visual Quality Detection | |
System Integration Testing & Certification | |
Operational Impact
The implementation of Infobip’s solution for Viber messaging led to increased customer interactions and a 30% growth in sales leads for NLB Banka. The two-way messaging feature was used to promote their “Arrange a Meeting” offer, resulting in a 30% increase of meeting requests compared to previous campaigns. The bank also ran a campaign promoting special offers for customers who paid with an NLB card, increasing transaction volume by 5-15%. The new communication channel had a positive effect on NLB Banka’s contact center, with the number of customer-initiated conversations doubling, even tripling on some occasions. The quality of the solution was confirmed when they only received two complaints out of four million sent messages, and those complaints were caused by external factors. NLB was extremely satisfied with the cooperation and support provided by Infobip, specifically their response time which was 50% better than their previous solutions provider. | |
Quantitative Benefit
30% increase in sales leads | |
50% increase in response time | |
5-15% increase in transaction volume | |