Overview
Nitrio's Transition to ML-Powered Intent Extraction for Advanced Sales StrategiesProvectus |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms | |
Education Mining | |
Maintenance Sales & Marketing | |
Chatbots Machine Translation | |
Data Science Services Training | |
Operational Impact
The implementation of the ML-powered intent extraction platform brought about significant operational improvements for Nitrio. The accuracy of intent analysis increased, allowing Nitrio to deliver higher quality buy-in strategies for their clients while providing sales representatives with advice. This not only improved Nitrio’s outlook but also increased the company’s potential to onboard enterprise clients. The new machine learning platform mitigated scalability issues, as the team no longer had to heavily rely on third-party sentiment analysis companies. Structural bottlenecks were eliminated, and sales representatives could focus more on communicating with leads rather than processing dozens of emails manually to find out if a prospect was interested in a company’s product. This led to an overall improvement in Nitrio's operational efficiency and client acquisition. | |
Quantitative Benefit
50% increase in daily throughput | |
5x reduction in manual operations | |
20% reduction in operational cost | |