Case Studies Nike eCommerce team makes fast online service faster with help from New Relic

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	Nike eCommerce team makes fast online service faster with help from New Relic

Nike eCommerce team makes fast online service faster with help from New Relic

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	E-Commerce Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Nike's online business is a significant and growing part of its revenue portfolio. In 2011, Nike.com and its associated eCommerce applications brought in about $450 Million in revenue in the United States and about $200 Million plus in Europe. However, prior to the company’s bringing in New Relic in 2011, incident notification, performance triage and management were significant challenges for the nike.com eCommerce team. There was very little insight into production application server health. And although the team was using tools, they didn’t provide the detailed insight the team needed to ensure performance of Nike’s rapidly growing eCommerce platform. As Kevin Bartholomew, Nike Web Support Production Manager says, “Our main challenge was insufficient insight into our eCommerce applications — no single pane of glass we could look at to see what was going on under the covers. One tool told us the network was down. Another told us the site was slow. We didn’t have anything to see where the problems were, and definitely not what was causing potential issues.” Read More
About Customer	Nike was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in 1964 as Blue Ribbon Sports to develop athletic shoes. The company changed its name to Nike (Greek for victory) in 1978 and has grown to be leading global developer and retail sales company of athletic footwear, apparel, and sports equipment. Today, Nike is one of the most recognized brands around the world with operations in more than 160 countries and employees on six continents. The company’s self-proclaimed mission is to bring inspiration and innovation to every athlete in the world. Over the last few years, the company has added a series of athletic engagement activities that anyone can join. Read More
Solution	The team did an exhaustive analysis of performance monitoring tools. They evaluated traditional on-premise solutions but the price tag for software, hardware and staffing was prohibitive. The complexity and set-up time of traditional tools eliminated some tools from consideration. The team then turned to New Relic. “We chose New Relic based on the features available, its ease of installation and its quick results,” comments Kevin. “Overall cost was important to us so the fact that New Relic was a SaaS offering was helpful. We really liked its simple intuitive interface and shallow learning curve, and best of all, we really appreciated its almost instant value.” With its easy-to-use interface, the Nike web support team found New Relic quick to pick up and learn. Today, when performance issues are discovered, the team jumps on them quickly, enabling them to be much more proactive rather than reactive. The result is that the team knows there is an issue before the customer knows — and that’s exactly what they want! Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

E-Commerce

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Nike's online business is a significant and growing part of its revenue portfolio. In 2011, Nike.com and its associated eCommerce applications brought in about $450 Million in revenue in the United States and about $200 Million plus in Europe. However, prior to the company’s bringing in New Relic in 2011, incident notification, performance triage and management were significant challenges for the nike.com eCommerce team. There was very little insight into production application server health. And although the team was using tools, they didn’t provide the detailed insight the team needed to ensure performance of Nike’s rapidly growing eCommerce platform. As Kevin Bartholomew, Nike Web Support Production Manager says, “Our main challenge was insufficient insight into our eCommerce applications — no single pane of glass we could look at to see what was going on under the covers. One tool told us the network was down. Another told us the site was slow. We didn’t have anything to see where the problems were, and definitely not what was causing potential issues.”

About Customer

Nike was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in 1964 as Blue Ribbon Sports to develop athletic shoes. The company changed its name to Nike (Greek for victory) in 1978 and has grown to be leading global developer and retail sales company of athletic footwear, apparel, and sports equipment. Today, Nike is one of the most recognized brands around the world with operations in more than 160 countries and employees on six continents. The company’s self-proclaimed mission is to bring inspiration and innovation to every athlete in the world. Over the last few years, the company has added a series of athletic engagement activities that anyone can join.

Solution

The team did an exhaustive analysis of performance monitoring tools. They evaluated traditional on-premise solutions but the price tag for software, hardware and staffing was prohibitive. The complexity and set-up time of traditional tools eliminated some tools from consideration. The team then turned to New Relic. “We chose New Relic based on the features available, its ease of installation and its quick results,” comments Kevin. “Overall cost was important to us so the fact that New Relic was a SaaS offering was helpful. We really liked its simple intuitive interface and shallow learning curve, and best of all, we really appreciated its almost instant value.” With its easy-to-use interface, the Nike web support team found New Relic quick to pick up and learn. Today, when performance issues are discovered, the team jumps on them quickly, enabling them to be much more proactive rather than reactive. The result is that the team knows there is an issue before the customer knows — and that’s exactly what they want!

Impact #1	The team has reduced the Mean Time to Repair (MTTR) for incidents.
Impact #2	They have a true understanding of site performance in real time.
Impact #3	Improved communication and collaboration that the IT team has with their internal business partners, the marketing and product teams.

Impact #1

The team has reduced the Mean Time to Repair (MTTR) for incidents.

Impact #2

They have a true understanding of site performance in real time.

Impact #3

Improved communication and collaboration that the IT team has with their internal business partners, the marketing and product teams.

Benefit #1	In 2011, Nike.com and its associated eCommerce applications brought in about $450 Million in revenue in the United States and about $200 Million plus in Europe.

Benefit #1

In 2011, Nike.com and its associated eCommerce applications brought in about $450 Million in revenue in the United States and about $200 Million plus in Europe.

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Overview

Nike eCommerce team makes fast online service faster with help from New Relic

Operational Impact

Quantitative Benefit