Case Studies
Nielsen On the Go App: Empowering Business Leaders with Mobile Analytics
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems | |
Consumer Goods Retail | |
Business Operation Sales & Marketing | |
Remote Asset Management | |
Software Design & Engineering Services System Integration | |
Operational Impact
Nielsen On the Go provides executives with instant access to business performance information across various countries and time periods. | |
Each client uses its own data and logo in the app, allowing for personalized analysis of sales, market share, and other KPIs. | |
The app supports high user adoption and satisfaction due to its modern design and seamless user experience. | |
Quantitative Benefit
Nielsen On the Go meets the needs of 95% of their clients without additional customizations. | |