Case Studies
Newspaper optimizes delivery zones to increase revenue and efficiency
Overview
Analytics & Modeling - Predictive Analytics Functional Applications - Fleet Management Systems (FMS) Sensors - GPS | |
Logistics & Transportation Sales & Marketing | |
Fleet Management Predictive Maintenance | |
Software Design & Engineering Services System Integration | |
Operational Impact
Smaller businesses find advertising in The Columbus Dispatch an attractive option now that they can target specific ZIP Codes or advertising clusters. | |
The newspaper is also attractive to larger advertisers who are accustomed to this option in other regions where they advertise. | |
The backbone supporting the new advertising zones is a contractor force that now can deliver their routes more efficiently — even when the contractors are new or substitutes — leading to better service and more satisfied subscribers. | |
Quantitative Benefit
Sequenced delivery routes for faster, reliable delivery of 1,600 daily routes. | |