Case Studies New Relic helps Bleacher Report calm the madness
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New Relic helps Bleacher Report calm the madness

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - API Integration & Management
Business Operation
Sales & Marketing
Real-Time Location System (RTLS)
Software Design & Engineering Services
System Integration
Bleacher Report, a digital sports media outlet, has over 26 million readers who rely on the site for news about their favorite sports and teams. During peak times like the Super Bowl, World Series, March Madness, etc., fans flood the site for up-to-the-minute information and dialogue. High performing mobile access is especially critical. March is a particularly busy month in terms of traffic to the site: NCAA March Madness is right on top of the NFL free agency and the NBA trading deadline. During March Madness, the site processes 50,000 requests per minute (RPM) for the core service. With a self-imposed uptime goal of 99.9% and striving for 99.99% uptime, the B/R engineering team needed a real-time, all-the-time, application monitoring tool.
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Bleacher Report (B/R) is a digital media site that covers and enables dialogue on a wider variety of sports and teams than are covered by traditional sports media. Launched in 2008, B/R's vision was to revolutionize the way sports fans learn, think, and talk about their favorite teams and topics. Today the sites boasts 26 million users, more than 1/3 of whom access the site on mobile devices, with the B/R Team Stream app consistently regarded as one of the top mobile apps for sports fans. Unlike other editorial organizations, B/R has about 2,000 columnists and a network of some 7,000 contributors, each of whom is vetted and approved by B/R’s editorial team. The expanded team encompasses writers with diverse jobs and backgrounds with one key element in common — they are passionate about specific sports and teams and want to cover and participate in online discussions.
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Bleacher Report uses New Relic’s application performance monitoring tool for Ruby on Rails applications. The tool is used to find performance bottlenecks and to fix them. New Relic is the core of their performance monitoring with a large screen up in their development and operations room to monitor their sites and catch any performance changes as they occur. They monitor every single piece of production — their web systems, bleacherreport.com, and the mobile website — all day, every day. When they release new features, they monitor the results. The team uses overall response time, throughput, and error rates as the key indicators for their application performance health. The team uses Transaction Tracing to dig into performance and for tuning, because it delivers clear visibility into the speed of individual components within the system. Transaction Traces help them prioritize their efforts to achieve the highest performance impact.
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Bleacher Report depends on New Relic to achieve their performance goals, plan for constantly expanding readership, and meet unexpected demand as traffic surges around breaking news stories.
B/R knows that their innovative sports journalism model is built on continued peak performance at all times.
Using a tool like New Relic has been revolutionary in the way we work. By providing us with clear visibility into what is going on all the time, it has moved us into continuous performance monitoring and management.
During March Madness, the site processes 50,000 requests per minute (RPM) for the core service.
With a self-imposed uptime goal of 99.9% and striving for 99.99% uptime.
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