Case Studies
New Forecasting Solution Boosts Beverage Company’s Promotional Results
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Food & Beverage | |
Business Operation Sales & Marketing | |
Demand Planning & Forecasting Predictive Replenishment | |
Data Science Services Software Design & Engineering Services | |
Operational Impact
In the solution dashboard, the team can test multiple promotional levers to provide a rich variety of what-if simulation and help everyone better understand their effects on the promotional forecast. They can evaluate promotions on a week-by-week, brand-by-brand, or channel-by-channel basis, for instance, and understand how the promotional lifts can drive volume, margin, and return on investment. They can also highlight what those forecast results look like in comparison to what has been done historically. | |
The business now has a wide-ranging tool to help drive strategic decisions during important promotion planning cycles, along with the ability to easily share with their cross-functional teams the valuable insights to continually improve promotion decisions with their retail partners. | |
In addition to the vastly enhanced promotional forecasting capabilities, the Antuit solution yielded major process improvements for the revenue operations unit. The solution is deployed on managers’ laptops, replacing a system that was almost exclusively spreadsheet-based. The next step in advancing the utility of the solution will build in advanced capabilities for profitability predictions and the optimization of the promotional mix and intensity on a weekly basis. | |
Quantitative Benefit
The business unit can now make promotional planning decisions six months in advance. | |
The solution helps forecast the promotion’s impact on key metrics such as volume and revenue. | |
The solution provides insights into incremental lift and ROI. | |