InVision Case Studies Netflix's Innovative Approach to IoT and Design

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	Netflix's Innovative Approach to IoT and Design InVision

Netflix's Innovative Approach to IoT and Design

InVision

Technology Category	Analytics & Modeling - Real Time Analytics Networks & Connectivity - 5G
Applicable Industries	Cement Equipment & Machinery
Applicable Functions	Product Research & Development Quality Assurance
Use Cases	Experimentation Automation
Services	Testing & Certification
Challenge	Netflix, a streaming service and content production company, has a unique culture and perspective on design where freedom reigns. However, this approach presents a challenge as it deviates from the standardized design systems, tool stacks, and processes that many large companies employ. Netflix values flexibility over standardization, which can lead to inconsistencies and a lack of cohesion in their design process. Furthermore, the company's innovative process called 'mountain' or 'multivariate' testing, which involves making radical changes to the interface, interaction design, navigation patterns, gesture support, and content, requires a high level of coordination and precision. Read More
About Customer	Netflix is a streaming service and content production company based in Los Gatos, California. The company has evolved from a mail order DVD company to a global streaming service with over 118 million customers around the world. Netflix is known for its innovative approach to design and technology, and it values flexibility and freedom over standardization. The company employs a unique process called 'mountain' or 'multivariate' testing, which involves making radical changes to the interface, interaction design, navigation patterns, gesture support, and content, and testing these changes with small subsets of their member base to drive innovation. Read More
Solution	To address these challenges, Netflix has developed a unique design process that starts with preliminary research to understand how members are using the service and where current product experiences are falling short. Based on this research, the team builds out concepts and iterates on them, using a 'blue sky, anything goes' approach that is not limited by current technologies. They use various tools, including InVision, to create high-fidelity prototypes that can be tested with customers and used to gather feedback. This feedback is then used to make improvements to the product, and additional testing may be needed. If the project is greenlit, it is then launched to Netflix’s 118+ million customers around the world. Netflix also has a decentralized org structure that embeds design within cross-functional teams, giving them more autonomy to make key decisions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Networks & Connectivity - 5G

Applicable Industries

Cement

Equipment & Machinery

Applicable Functions

Product Research & Development

Quality Assurance

Use Cases

Experimentation Automation

Services

Testing & Certification

Challenge

Netflix, a streaming service and content production company, has a unique culture and perspective on design where freedom reigns. However, this approach presents a challenge as it deviates from the standardized design systems, tool stacks, and processes that many large companies employ. Netflix values flexibility over standardization, which can lead to inconsistencies and a lack of cohesion in their design process. Furthermore, the company's innovative process called 'mountain' or 'multivariate' testing, which involves making radical changes to the interface, interaction design, navigation patterns, gesture support, and content, requires a high level of coordination and precision.

About Customer

Netflix is a streaming service and content production company based in Los Gatos, California. The company has evolved from a mail order DVD company to a global streaming service with over 118 million customers around the world. Netflix is known for its innovative approach to design and technology, and it values flexibility and freedom over standardization. The company employs a unique process called 'mountain' or 'multivariate' testing, which involves making radical changes to the interface, interaction design, navigation patterns, gesture support, and content, and testing these changes with small subsets of their member base to drive innovation.

Solution

To address these challenges, Netflix has developed a unique design process that starts with preliminary research to understand how members are using the service and where current product experiences are falling short. Based on this research, the team builds out concepts and iterates on them, using a 'blue sky, anything goes' approach that is not limited by current technologies. They use various tools, including InVision, to create high-fidelity prototypes that can be tested with customers and used to gather feedback. This feedback is then used to make improvements to the product, and additional testing may be needed. If the project is greenlit, it is then launched to Netflix’s 118+ million customers around the world. Netflix also has a decentralized org structure that embeds design within cross-functional teams, giving them more autonomy to make key decisions.

Impact #1	Netflix's unique approach to design and testing has resulted in a number of operational benefits. The company's 'mountain' or 'multivariate' testing process allows them to make radical changes to their interface and other design elements, and test these changes with small subsets of their member base. This approach enables Netflix to continuously innovate and improve the user experience. The company's decentralized org structure also allows for faster communication and more autonomy, enabling teams to organize around the user experience or feature effectively. However, this approach can also present challenges, such as designers feeling isolated if left without peers, and design being driven by engineering goals.

Impact #1

Netflix's unique approach to design and testing has resulted in a number of operational benefits. The company's 'mountain' or 'multivariate' testing process allows them to make radical changes to their interface and other design elements, and test these changes with small subsets of their member base. This approach enables Netflix to continuously innovate and improve the user experience. The company's decentralized org structure also allows for faster communication and more autonomy, enabling teams to organize around the user experience or feature effectively. However, this approach can also present challenges, such as designers feeling isolated if left without peers, and design being driven by engineering goals.

Benefit #1	Increased flexibility and autonomy in the design process
Benefit #2	Ability to test and iterate on design concepts with customers
Benefit #3	Ability to launch tested and approved projects to over 118 million customers worldwide

Benefit #1

Increased flexibility and autonomy in the design process

Benefit #2

Ability to test and iterate on design concepts with customers

Benefit #3

Ability to launch tested and approved projects to over 118 million customers worldwide

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Overview

Netflix's Innovative Approach to IoT and Design

Operational Impact

Quantitative Benefit