insightsoftware Case Studies Neo@Ogilvy Improves Reporting Efficiency with Dundas Dashboard

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	Neo@Ogilvy Improves Reporting Efficiency with Dundas Dashboard insightsoftware

Neo@Ogilvy Improves Reporting Efficiency with Dundas Dashboard

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Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	In 2011, the Neo@Ogilvy London Office wanted to improve their existing reporting processes to match the increasing demands of managing global digital media campaigns for their clients. They needed a more advanced Business Intelligence solution and a data presentation platform to expose the reporting data housed in their data warehouse. Initially, many of their reporting processes were done in Excel. They implemented Microsoft’s SQL Server to manage the agency’s data more effectively but still needed a solution to expose that data to their clients and account teams. Read More
About Customer	Neo@Ogilvy is Ogilvy & Mather's global media agency and performance marketing network. It employs more than 800 digital experts in 40 offices worldwide. The agency was launched by Ogilvy & Mather in 2006 to help clients organize and relate complex consumer information so they can make time-sensitive decisions, monitor emerging trends, course-correct rapidly and jump on new business opportunities. The London office of Neo@Ogilvy was looking to improve their existing reporting processes to match the increasing demands of managing global digital media campaigns for their clients. Read More
Solution	Neo@Ogilvy chose Dundas Dashboard for its web browser-based accessibility and its flexibility and customizability. The agency wanted an interface that it could brand and customize for each client. Using Dundas, Neo@Ogilvy can provide clients with a branded dashboard that appears as if it has been built specifically for them, and that they can access from anywhere with a web connection. Dundas Dashboard also offered built-in features that Neo@Ogilvy liked, such as mapping and a powerful scripting language that allowed developers to integrate bespoke functionality. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

In 2011, the Neo@Ogilvy London Office wanted to improve their existing reporting processes to match the increasing demands of managing global digital media campaigns for their clients. They needed a more advanced Business Intelligence solution and a data presentation platform to expose the reporting data housed in their data warehouse. Initially, many of their reporting processes were done in Excel. They implemented Microsoft’s SQL Server to manage the agency’s data more effectively but still needed a solution to expose that data to their clients and account teams.

About Customer

Neo@Ogilvy is Ogilvy & Mather's global media agency and performance marketing network. It employs more than 800 digital experts in 40 offices worldwide. The agency was launched by Ogilvy & Mather in 2006 to help clients organize and relate complex consumer information so they can make time-sensitive decisions, monitor emerging trends, course-correct rapidly and jump on new business opportunities. The London office of Neo@Ogilvy was looking to improve their existing reporting processes to match the increasing demands of managing global digital media campaigns for their clients.

Solution

Neo@Ogilvy chose Dundas Dashboard for its web browser-based accessibility and its flexibility and customizability. The agency wanted an interface that it could brand and customize for each client. Using Dundas, Neo@Ogilvy can provide clients with a branded dashboard that appears as if it has been built specifically for them, and that they can access from anywhere with a web connection. Dundas Dashboard also offered built-in features that Neo@Ogilvy liked, such as mapping and a powerful scripting language that allowed developers to integrate bespoke functionality.

Impact #1	Neo@Ogilvy implemented Dundas Dashboard and developed a series of dashboards for their clients displaying performance metrics across the media channel mix.
Impact #2	After its deployment for clients, Neo@Ogilvy also deployed Dundas Dashboard for internal use to provide information to Account teams and display its financial KPIs to senior management.
Impact #3	This solution eliminated the need for the majority of manual processes and increased internal efficiency.

Impact #1

Neo@Ogilvy implemented Dundas Dashboard and developed a series of dashboards for their clients displaying performance metrics across the media channel mix.

Impact #2

After its deployment for clients, Neo@Ogilvy also deployed Dundas Dashboard for internal use to provide information to Account teams and display its financial KPIs to senior management.

Impact #3

This solution eliminated the need for the majority of manual processes and increased internal efficiency.

Benefit #1	The average number of hours Neo@Ogilvy’s analysts spent on reporting for each client was slashed by up to 90%.

Benefit #1

The average number of hours Neo@Ogilvy’s analysts spent on reporting for each client was slashed by up to 90%.

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Overview

Neo@Ogilvy Improves Reporting Efficiency with Dundas Dashboard

Operational Impact

Quantitative Benefit